ITC Limited SWOT Analysis, USP & Competitors

Posted in FMCG, Total Reads: 20445
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SWOT Analysis of ITC Limited with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

ITC Limited

Parent Company

ITC Limited

Category

Consumer Products, Hotels & Services

Sector

FMCG

Tagline/ Slogan

100 Inspiring years; 100 years 1 mission India first

USP

ITC is rated among the World's Best Big Companies

STP

Segment

Products and services for daily needs

Target Group

Every Indian household especially the middle class

Positioning

Enduring Value. For the Nation. For the Shareholder.

Product Portfolio

Brands

Consumer Products
1. Essenza Di Wills                      2. Fiama Di Wills  
3. Vivel                                         4. Superia
5. Classic                                      6. Gold Flake
7. Navy Cut


Food & Beverages
1. Sunfeast Milky Magic            2.Sunfeast Marie Light  
3. Mint-O                                   4. Sunfeast Dark Fantasy
5. Sunfeast Bourbon                  6. Bingo Chips
7. Sunfeast Yippie                     8. Bingo Mad Angles
9. Bingo Tedhe Medhe

SWOT Analysis

Strengths

1. ITC has a strong and experienced management
2. Strong brand presence, excellent products advertising
3. Diversified product and services portfolio which includes FMCG, Hotel chains, paper & packaging and agri-business
4. Over 6500 E-Choupal CSR activities and sustainability initiatives enhance ITC’s brand image reaching over 4 million farmers
5. ITC limited employees over 25,000 people
6. Excellent research and development facilities

Weaknesses

1. ITC is still dependant on its tobacco revenues and people have cheaper substitutes and other brands
2.Hotel industry has not been able to create a huge market share

Opportunities

1. Tap rural markets and increase penetration in urban areas
2.Mergers and acquisitions to strengthen the brand
3.Increasing purchasing power of people thereby increasing demand
4. More publicity of hotel chains to increase market share

Threats

1. Strict govt regulations and policies regarding cigarettes
2.Intense and increasing competition amongst other FMCG companies and hotel chains
3.FDI in retail thereby allowing international brands

Competition

Competitors

1. Marico

2. L'Oréal

3. Nirma Ltd

4. HUL

5. Colgate-Palmolive

6. Procter and Gamble

7. Dabur



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