1. ITC has a strong and experienced management 2. Strong brand presence, excellent products advertising 3. Diversified product and services portfolio which includes FMCG, Hotel chains, paper & packaging and agri-business 4. Over 6500 E-Choupal CSR activities and sustainability initiatives enhance ITC’s brand image reaching over 4 million farmers 5. ITC limited employees over 25,000 people 6. Excellent research and development facilities
1. ITC is still dependant on its tobacco revenues and people have cheaper substitutes and other brands 2.Hotel industry has not been able to create a huge market share
1. Tap rural markets and increase penetration in urban areas 2.Mergers and acquisitions to strengthen the brand 3.Increasing purchasing power of people thereby increasing demand 4. More publicity of hotel chains to increase market share
1. Strict govt regulations and policies regarding cigarettes 2.Intense and increasing competition amongst other FMCG companies and hotel chains 3.FDI in retail thereby allowing international brands
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