Dabur India SWOT Analysis, USP & Competitors

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SWOT Analysis of Dabur India with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Dabur India

Parent Company

Dabur India Limited

Category

Consumer Products, Food & Beverages

Sector

FMCG

Tagline/ Slogan

Celebrate Life

USP

Dabur is the world's largest Ayurvedic and natural health care company based out of India

Dabur STP

Segment

Products and services for daily needs

Target Group

Every household especially the middle class

Positioning

Dabur products are a reason for people to celebrate life

Product Portfolio

Brands

Food & Beverages

1. Real Juice               2. Dabur Chyawanprash         3. Dabur Honey
4. Hajmola                  5. Glucose-D

Consumer Products

1. Dabur Amla            2. Dabur Vatika                  3. Fem
4. Uveda                      5. Dabur Red                      6. Dazzl
7. Odomos                  8. Odonil                             9. Odopic
10.Sanifresh              11. Babool                          12. Meswak
13.Promise

Dabur SWOT Analysis

Strengths

1. Dabur has products present in over 60 c0untries and distribution through 5000 distributors and 3 million outlets
2. Strong brand image and product development strength of Dabur

3. Strong distribution network and an extensive supply chain
4. Dabur has welfare activities in health care, education and other socio-economic activities
5. Has focus markets in GCC, Egypt, Nigeria, US, Nepal etc

6. It has a strong legacy since its inception in 1884

7. Dabur has an excellent product diversification in healthcare, oral care, food, personal care, home care etc

Weaknesses

1. Fake products sold under the name of their brands
2. Dabur products has stiff competition from big domestic players and international brands

Opportunities

1. Tapping rural markets and increase penetration in urban areas can boost Dabur
2. Mergers and acquisitions to strengthen the brand
3. Increasing purchasing power of people thereby increasing demand

Threats

1. Intense and increasing competition amongst other FMCG companies means burden of Dabur's market share
2. FDI in retail thereby allowing international brands
3. Competition from unbranded and local products

Competition

Competitors

1. Marico

2. L'Oréal

3. Nirma Ltd

4. HUL (Hindustan Unilever Limited)

5. Colgate-Palmolive

6. Procter and Gamble

7. ITC Limited


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