Dabur India SWOT Analysis, USP & Competitors

Posted in FMCG, Total Reads: 11520

SWOT Analysis of Dabur India with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Dabur India

Parent Company

Dabur India Limited


Consumer Products, Food & Beverages



Tagline/ Slogan

Celebrate Life


World's largest Ayurvedic and Natural Health Care Company



Products and services for daily needs

Target Group

Every household especially the middle class


Dabur products are a reason for people to celebrate life

Product Portfolio


Food & Beverages

1. Real Juice               2. Chyawanprash         3. Dabur Honey
4. Hajmola                  5. Glucose-D

Consumer Products

1. Dabur Amla            2.Dabur Vatika                  3.Fem
4.Uveda                      5.Dabur Red                      6.Dazzl
7. Odomos                  8.Odonil                             9.Odopic
10.Sanifresh              11.Babool                          12.Meswak

SWOT Analysis


1. Products present in over 60 c0untries and distribution through 5000 distributors and 2.8 millin outlets
2. Strong Brand Image and Product Development Strength

3. Strong Distribution Network and an Extensive Supply Chain
4. It has welfare activities in health care, education and other socio-economic activities
5. Has focus markets in GCC, Egypt, Nigeria, US, Nepal etc


1. Fake products sold under the name of their brands
2. Dabur products has stiff competition from big domestic players and international brands


1. Tap rural markets and increase penetration in urban areas
2.Mergers and acquisitions to strengthen the brand
3.Increasing purchasing power of people thereby increasing demand


1. Intense and increasing competition amongst other FMCG companies
2.FDI in retail thereby allowing international brands
3. Competition from unbranded and local products



1. Marico

2. L'Oréal

3. Nirma Ltd

4. HUL

5. Colgate-Palmolive

6. Procter and Gamble

7. ITC


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