Johnson & Johnson SWOT Analysis, USP & Competitors

Posted in FMCG, Total Reads: 22663

SWOT Analysis of Johnson & Johnson with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Johnson & Johnson

Parent Company

Johnson & Johnson


Health care product and Pharma



Tagline/ Slogan

The Family Company


Innovative healthcare products and trusted brand



Health care segment

Target Group

Mostly urban families and hospitals and clinics


Promise to healthcare

Product Portfolio


1. Bedtime                2. Baby Oil                3. Baby Shampoo

4. Baby Lotion          5. Baby Powder       6. Destin

7. Bebe                      8. Clean & Clear      9. Shower to Shower

10. Neutrogena        11. Band-Aid            12. Savlon

13. Caladryl             14. Purell                   15. Listerine

16. Stayfree            17. Carefree              18. Visine

19. Acuvue Lenses

SWOT Analysis


1. Johnson & Johnson is one of the World’s Most Admired Companies

2. The United Nations awarded Johnson & Johnson the 2011 Humanitarian of the Year Award for our leading role in its Healthy Mother, Healthy Child initiative.

3. One of the “Top 100 Companies for Working Mothers” every year since the list was initiated 26 years ago.

4. Brand presence in form of advertising media and print media for a number of products.

5.Excellent distribution network as the brand is supplied to remote villages and faraway places

6.J&J is a brand trusted by mothers the world over

7. Has an excellent product portfolio and high quality offerings
8. It includes some 250 subsidiary companies with operations in over 57 countries and products sold in over 175 countries


1. Maintaining a global brand can pe problematic as retailers can cause sale of expired products

2. Being a global brand means operations are disturbed by market fluctuations


1. Acquisitions of other smaller companies and increasing broad brand presence.

2. Bringing out a range of more portable products for economy class and increasing rural penetration


1. Excessive promotion of any product making it almost generic.

2. Spurious brands with the name similar to existing brand name

3. Availability of cheap substitutes and low priced competitors.



1. Reckitt Benckiser


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