Dove Soap SWOT Analysis, USP & Competitors

Posted in FMCG, Total Reads: 34505
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SWOT Analysis of Dove Soap with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Dove

Parent Company

HUL (Unilever)

Category

Personal Health Care – Soap

Sector

FMCG

Tagline/ Slogan

Everyday Moisture is the key to beautiful skin

USP

Deep Moisturizer for Dry Skin

STP

Segment

Personal Health Care – Soap , Hair Care & Deodrants

Target Group

Targets women of all ages, shapes & sizes

Positioning

Dove is committed to help all women realise their personal beauty potential by creating products that deliver real care.

SWOT Analysis

Strengths

1. Dove contains 1/4 moisturizing cream
2. Zero pH levels
3.  Flagship product of HUL with strong brand awareness through advertising and branding
4.  Promises not to leave any residue on the skin

Weaknesses

1. Highly priced for the Indian Market
2. Targets only the female segment

Opportunities


1.  Can target male audience
2.  Continuous innovation

Threats

1. Increased Competition in this market segment
2. Popular only in Metro cities
3. Only for higher income and upper middle class group

Competition

Competitors

1. Olay (Procter & Gamble)
2. Neutrogena (Johnson & Johnson’s)
3. Beirsdorf’s (Nivea)



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