Head and Shoulders SWOT Analysis

Published in FMCG category by MBA Skool Team

Head and Shoulders is one of the leading brands in the FMCG sector. Head and Shoulders SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Head and Shoulders:

Head and Shoulders Strengths

  1. Strong Financial position of P & G
  2. Brand Loyalty
  3. High Quality Products
  4. Well known brand
  5. Availability of Products in Different Sizes
  6. Large Network for Distribution
  7. Consumer Trust

Above are the strengths in the SWOT Analysis of Head and Shoulders. The strengths of Head and Shoulders looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Head and Shoulders Weaknesses

  1. Strong competition with clinic all clear
  2. Lagging behind Clinic all clear in terms of creative campaign
  3. Less popularity in rural areas compare to urban areas in India
  4. Higher price than other brands makes it less popular with lower income classes

These were the weaknesses in the Head and Shoulders SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Head and Shoulders Opportunities

  1. Have a Great Opportunity in New developing areas of India.
  2. Consumer behavior towards brand loyalty
  3. High Rates of Imported Shampoos
  4. Increase in the Shampoo consumption due to awareness
  5. Heavy investment in the research of Shampoo

Above we covered the opportunities in Head and Shoulders SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Head and Shoulders Threats

  1. High Competition in Indian Market
  2. Threats from new entrants
  3. Threats from plenty other options available to consumers

The threats in the SWOT Analysis of Head and Shoulders are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Head and Shoulders SWOT analysis.

Continue reading more about the brand/company.

About Head and Shoulders

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Head and Shoulders Overview
Parent Company

Procter and Gamble
Category

Personal Care brands- Haircare
Sector

FMCG
Tagline/ Slogan

Dandruff care for great looking hair
USP

One of the strongest contenders in dandruff shampoo market
Head and Shoulders STP
Segmentation

Anti dandruff segment with smooth hair
Target Market

Higher middle class people who are brand conscious, early adaptors and who care about the overall health of their hair
Positioning

Removing dandruff and nourishing hair


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Head and Shoulders. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

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