Heads & Shoulders SWOT Analysis, USP & Competitors

Posted in FMCG, Total Reads: 17919

SWOT Analysis of Heads & Shoulders with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Head & Shoulders

Parent Company

Procter and Gamble


Personal Care brands- Haircare



Tagline/ Slogan

Dandruff care for great looking hair


One of the strongest contenders in dandruff shampoo market



Anti dandruff segment with smooth hair

Target Group

Higher middle class people who are brand conscious, early adaptors and who care about the overall health of their hair


Removing dandruff and nourishing hair

SWOT Analysis


1. Strong Financial position of P & G
2. Brand Loyalty
3. High Quality Products
4. Well known brand

5. Availability of Products in Different Sizes

6. Large Network for Distribution

7. Consumer Trust


1.Strong competition with clinic all clear
2.Lagging behind Clinic all clear in terms of creative campaign
3. Less popularity in rural areas compare to urban areas in India
4.Higher price than other brands makes it less popular with lower income classes


1. Have a Great Opportunity in New developing areas of India.
2. Consumer behavior towards brand loyalty
3. High Rates of Imported Shampoos

4. Increase in the Shampoo consumption due to awareness

5. Heavy investment in the research of Shampoo


1. High Competition in Indian Market
2. Threats from new entrants
3. Threats from plenty other options available to consumers



1.Clinic All Clear
2.Unilever’s clear


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