Pantene Pro V SWOT Analysis, USP & Competitors

Posted in FMCG, Total Reads: 21594
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SWOT Analysis of Pantene Pro V with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Pantene Pro V

Parent Company

Procter and Gamble

Category

Personal Care brands- Hair care

Sector

FMCG

Tagline/ Slogan

For hair so healthy it shines

USP

One of the premium and popular variant of pantene shampoo

STP

Segment

Variants of the products for people with different hair texture and needs

Target Group

Women who are concerned about the beauty and health of hair and are ready to spend for it

Positioning

Takes care of different types of hair and is satisfies basic needs of hair care

SWOT Analysis

Strengths

1. Billion-dollar leading brand for P&G
2. Strong advertising campaigns & innovative promotion strategies
3. Largest share of voice in industry
4. Recognizable brand image and strong brand equity

5. Extensive product line that meets consumer needs

and answers trend

6. Strongly preferred among the competition

Weaknesses

1. Lack of brand loyalty
2. Mid-priced brand presents vulnerability
3. Stagnant sales
4. Majority of products in saturated markets

5. Lack of a variety of distribution channel

Opportunities

1. Product extensions focusing on segmentation of

consumer needs

2. Consistency in product use for daily cleanliness

3. Untapped target markets that have loyalty traits

and growing populations

4. Advertising money allotted by P&G continues to

increase

5.Innovative marketing techniques

Threats

1. Newcomer salon brands creating products for

retail stores

2. Low switching cost

3.Salon-purchased products take away from minority

market share

4. Flooding of market with new products

5. Competitor innovation and technology

6. Market inundated with advertisement campaigns

from competition

7.Lack of product differentiation between competitors

Competition

Competitors

1.Sunsilk
2.Clinic Plus
3.Dove Soap



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