Pantene Pro V SWOT Analysis, USP & Competitors

Posted in FMCG, Total Reads: 20756

SWOT Analysis of Pantene Pro V with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Pantene Pro V

Parent Company

Procter and Gamble


Personal Care brands- Hair care



Tagline/ Slogan

For hair so healthy it shines


One of the premium and popular variant of pantene shampoo



Variants of the products for people with different hair texture and needs

Target Group

Women who are concerned about the beauty and health of hair and are ready to spend for it


Takes care of different types of hair and is satisfies basic needs of hair care

SWOT Analysis


1. Billion-dollar leading brand for P&G
2. Strong advertising campaigns & innovative promotion strategies
3. Largest share of voice in industry
4. Recognizable brand image and strong brand equity

5. Extensive product line that meets consumer needs

and answers trend

6. Strongly preferred among the competition


1. Lack of brand loyalty
2. Mid-priced brand presents vulnerability
3. Stagnant sales
4. Majority of products in saturated markets

5. Lack of a variety of distribution channel


1. Product extensions focusing on segmentation of

consumer needs

2. Consistency in product use for daily cleanliness

3. Untapped target markets that have loyalty traits

and growing populations

4. Advertising money allotted by P&G continues to


5.Innovative marketing techniques


1. Newcomer salon brands creating products for

retail stores

2. Low switching cost

3.Salon-purchased products take away from minority

market share

4. Flooding of market with new products

5. Competitor innovation and technology

6. Market inundated with advertisement campaigns

from competition

7.Lack of product differentiation between competitors



2.Clinic Plus
3.Dove Soap


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