Firehouse Subs SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 1407
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SWOT Analysis of Firehouse Subs with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Firehouse Subs

Parent Company

Firehouse Restaurant Group Inc.

Category

Restaurants

Sector

Food and Beverages

Tagline/ Slogan

Founded by Firemen

USP

Steamed Cheese and meat providing a unique rich flavour

STP

Segment

People with high appetite and value conscious people

Target Group

Middle and upper class urban families

Positioning

Casual restaurant providing hot subs

SWOT Analysis

Strengths

1. Unique recipe added along with steamed cheese and meat
2. Online ordering facility available
3. Presence in more than 800 locations
4. Having a different menu for kids and funds local firefighters

5. Additional Nutrition menu to attract health-conscious people

6. Having a ‘Firehouse Subs Public Safety Foundation’ for promoting public safety

7. The brand has been recognized by many awards and prizes

Weaknesses

1. The brand has very limited international presence
2. Limited customer-centric programs available

Opportunities

1. Inclusion of customer-centric programs life ‘Gift cards’ and ‘Happy Hours’
2. Adding more variety in the subs/sandwiches menu
3. Inclusion of desserts in the menu

Threats

1. Well-established players like Subway dominating the market
2. People moving away from fast foods and looking for more variety
3. Increase in variety of fast food offered by similar players

Competition

Competitors

1. Subway
2. Jimmy John’s
3. Jersey Mike’s
4. Jason’s Deli

5. McAlister’s Deli



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