SWOT Analysis of Veggie Grill with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Food and Beverages
You have to taste to believe
Provides a nutritious vegetarian fast food menu
People looking to have strictly vegan fast food
Health conscious Vegetarian middle class and upper class people
A fast casual restaurant offering vegetarian food at a premium
1. Caters to the health-conscious segment 2. Rich variety in the menu offered 3. Presence of ‘online ordering facility 4. Presence of ‘Grill Club’ to attract loyal customers 5. Not many similar players in the market 6. Achieved recent awards helping in increase of brand equity
1. Brand is restricted to a few locations compared to international food chains 2. Lack of separate menu for people of different ages
1. Creation of ‘Advance reservation’ facilities 2. Creating more combos and deals to help in bringing more value for customers 3. Creation of separate kids menu to attract more families
1. People looking to have non-vegetarian food going to places that provide both vegan and non-veg food 2. People looking to go to competitors offering at a lower price 3. Increase in price of raw materials
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