Veggie Grill SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 2300
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SWOT Analysis of Veggie Grill with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Veggie Grill

Parent Company

Veggie Grill

Category

Restaurants

Sector

Food and Beverages

Tagline/ Slogan

You have to taste to believe

USP

Provides a nutritious vegetarian fast food menu

STP

Segment

People looking to have strictly vegan fast food

Target Group

Health conscious Vegetarian middle class and upper class people

Positioning

A fast casual restaurant offering vegetarian food at a premium

SWOT Analysis

Strengths

1. Caters to the health-conscious segment
2. Rich variety in the menu offered
3. Presence of ‘online ordering facility
4. Presence of ‘Grill Club’ to attract loyal customers
5. Not many similar players in the market
6. Achieved recent awards helping in increase of brand equity

Weaknesses

1. Brand is restricted to a few locations compared to international food chains
2. Lack of separate menu for people of different ages

Opportunities

1. Creation of ‘Advance reservation’ facilities
2. Creating more combos and deals to help in bringing more value for customers
3. Creation of separate kids menu to attract more families

Threats

1. People looking to have non-vegetarian food going to places that provide both vegan and non-veg food
2. People looking to go to competitors offering at a lower price
3. Increase in price of raw materials

Competition

Competitors

1. Native Foods Cafe
2. Lyfe Kitchen
3. Tender Greens

 

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