Galaxy SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 1681
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SWOT Analysis of Galaxy with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Galaxy

Parent Company

Mars Company

Category

Food Products & Confectionery

Sector

Food

Tagline/ Slogan

My Moment. My Dove

USP

One of the most trusted confectionery brand

STP

Segment

Milk chocolate, caramel, fruit & nut varieties, truffle and chocolate pieces

Target Group

Children and families belonging to upper middle class and the elite class

Positioning

Chocolate has an intoxicating scent, a glossy hue and a rich taste

SWOT Analysis

Strengths

1.The brand offers wide range of products
2. Ready-to-drink chocolate milk, chocolate cakes ,hot chocolate powder and ice cream
3. Considered as a luxury chocolate and thus commands premium pricing
4. Chocolate industry is growing at a strong rate

5.Healthy chocolates are available for the health conscious people

6. Strong parent brand i.e. Mars company

7. Good advertising and brand visibility

8. The brand is available in USA (Dove) and in India, UK, Middle East etc (Galaxy)

Weaknesses

1. Heavy competition in the premium chocolates segment

2. Limited market share owing to huge number of substitute & also limited brand loyalty

Opportunities

1.Increase in seasonal spending can give a boost to chocolate gifts
2.Engagement through Social Media can increase the brand loyalty

Threats

1.Competition from other chocolate producers

2. Sugar and oil in chocolates can be a cause of concern

Competition

Competitors

1. The Hershey Company

2. Nestlé S.A.
3. Mondelez International



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