Au Bon Pain SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 980
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SWOT Analysis of Au Bon Pain with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Au Bon Pain

Parent Company

Au Bon Pain

Category

Food & Beverage

Sector

Restaurants

Tagline/ Slogan

Good Food , served quickly

USP

Fresh quality ingredients served quickly

STP

Segment

Diet conscious consumers who prefer healthy food

Target Group

People of all age groups

Positioning

French Bakery Café

SWOT Analysis

Strengths

1. All its products have healthy ingredients & MSG free 
2. It has been voted as America’s healthiest restaurant by Grellin 
3. Brought breakthroughs in baking technology. Many new innovative technologies which was taken up by other restaurants 
4. Customized menu according to different nationalities

5. All the recipes are expertly crafted and tested in the US before they launch in other geographies

6. Acquired famous Panera Bread food chain which made it very popular

7. It has added a host of health- and diet-conscious sandwiches, wraps and soups

8. Close to 250 cafes across the world like US, India, Thailand

Weaknesses

1. Workforce management as frequent strikes by employees can be a concern 
2. Intense competition means limited market share

Opportunities

1. Aggressive expansion in Asian countries owing to changing demographics
2. Have better sales strategy by hiring out new franchisees

Threats

1. US food & drug regulations 
2. Increasing competition from other international & local food brands 
3.Economic downturns can cause people to reduce consumption decreasing sales

4. Value of real estate going up increasing rent cost & thus operating costs

Competition

Competitors

1. Corner bakery café 
2. Kneaders Bakery & café 
3. Boulange bakery & café



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