Denny’s SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 1458
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SWOT Analysis of Denny’s with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Denny’s

Parent Company

Denny’s

Category

Restaurants

Sector

Food & Beverage

Tagline/ Slogan

America’s dinner is always open

USP

Delicious hamburgers, handmade sandwiches, fresh salads

Segment

People who love fast food

Target Group

Mid & high income group

Positioning

Denny's is a full-service pancake house/coffee shop/fast casual family restaurant chain.

SWOT Analysis

Strengths

1. Denny's introduced the still-popular Grand Slam breakfast.

Unlike many other restaurant chains, Denny's does not close on holidays or nights, except where required by law

2. In 1994, Denny's became the largest corporate sponsor of Save the Children, a national charity. It is involved in similar CSR activities.

3. Location of the restaurants make it easily accessible to the customers

4. It operates over 1,700 restaurants across many countries

5. Good consumer engagement programs – like fantastic 4 contests for children ,loyalty programs gift cards

6. Over 60 years of strong brand reputation

Weaknesses

1. Mostly the breakfast items are popular. About half of its business during non-morning hours still comes from breakfast items.

2. Lack of geographical diversification

Opportunities

1. Better marketing campaigns highlighting wide variety of menu available

2. Opening more outlets

Threats

1. Increase in number of competitors with similar value proposition
2. Increase in food regulation standards

3 . Seasonality - To drive restaurant sales one has to continuously innovate & offer new exciting products

Competition

Competitors

1. Mc Donalds

2. Starbucks

3. Yum Brands


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