1.One of the most popular and globally recognised brands in foods and beverages
2. One of the most diversified product portfolio 3. Popular subsidiary brands like Frito Lay, Gatorade, Pepsi, Quaker, Tropicana, Yum! Brands, etc. 4. Global reach with presence in over 200 countries 5.An employee strength of around 300,000 people
6. CSR through PepsiCo Foundation, which works in the sector of education, health, water conservation, education etc.
7. Pepsi Refresh Project that funds new ideas or ventures that have the potential to benefit the society
8.Strong and efficient supply chain network, ensuring that all the products are available even in the most remote places 9. Excellent branding and advertising with global celebrity as brand ambassadors 10. Tie-ups, sponsorships with global sports events, music concerts, etc
1.Strong competition in the aerated drinks segment from Coca Cola means high brand switching 2. Cases against products have been blown out of proportion, thereby affecting brand image
1.Increase penetration into developing countries and capture their market 2.Increase its product portfolio by acquisition of other brands 3.To expand the Yum! Brands eatery in untapped countries and regions like tier 2 cities
4.To improve its brand image by involving in more CSR activities to benefit the locals
1.Health consciousness amongst people can take a toll on its aerated drinks and snacks food markets 2.Compliance with different government regulations and norms in different countries 3.Inlation, economic slowdown and instability causes decline in the purchasing power of consumers
4.Strong competition from other brands in each segment of its operation
1.Coca Cola Company 2.Kraft Foods 3.Dr Peppers Snapple Group
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