PepsiCo SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 21803

SWOT Analysis of PepsiCo with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

PepsiCo Ltd


Beverages and foods


Food and Beverages

Tagline/ Slogan

Live for Now; Every Generation Refreshes The World; Something for Everyone; Yeh dil mangey more


One of the most popular global brands in the foods and beverages sector targeting the youth



Middle and upper middle class people

Target Group

The younger generation (15 to 35 years of age)


As a food and beverage brand with multiple products catering to the youth

Product Portfolio


1. Pepsi                                  2. Nimbooz
3. Diet Pepsi                          4. 7UP
5. Mirinda                               6. Slice
7. Aquafina Water                 8. Tropicana
9. Lays                                   10.Gatorade

SWOT Analysis


1.One of the most popular and globally recognised brands in foods and beverages

2. One of the most diversified product portfolio
3. Popular subsidiary brands like Frito Lay, Gatorade, Pepsi, Quaker, Tropicana, Yum! Brands, etc.
4. Global reach with presence in over 200 countries
5.An employee strength of around 300,000 people

6. CSR through PepsiCo Foundation, which works in the sector of education, health, water conservation, education etc.

7. Pepsi Refresh Project that funds new ideas or ventures that have the potential to benefit the society

8.Strong and efficient supply chain network, ensuring that all the products are available even in the most remote places
9. Excellent branding and advertising with global celebrity as brand ambassadors
10. Tie-ups, sponsorships with global sports events, music concerts, etc


1.Strong competition in the aerated drinks segment from Coca Cola means high brand switching
2. Cases against products have been blown out of proportion, thereby affecting brand image


1.Increase penetration into developing countries and capture their market
2.Increase its product portfolio by acquisition of other brands
3.To expand the Yum! Brands eatery in untapped countries and regions like tier 2 cities

4.To improve its brand image by involving in more CSR activities to benefit the locals


1.Health consciousness amongst people can take a toll on its aerated drinks and snacks food markets
2.Compliance with different government regulations and norms in different countries
3.Inlation, economic slowdown and instability causes decline in the purchasing power of consumers

4.Strong competition from other brands in each segment of its operation



1.Coca Cola Company
2.Kraft Foods
3.Dr Peppers Snapple Group


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