Kelloggs SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 17160
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SWOT Analysis of Kelloggs with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Kelloggs

Parent Company

Kelloggs

Category

Food processing

Sector

Food and beverages

Tagline/ Slogan

Bring out best to you

USP

First company to enter into readymade cereal breakfast segment

STP

Segment

Food- cereal breakfast and beverages

Target Group

Family and children looking for healthy tasty breakfast

Positioning

Healthy and tasty breakfast

Product Portfolio

Brands

1. Corn Flakes                         2. Coco Pops

3. Chocos                                 4. All-Bran

5. Krave                                   6. Frosted Flakes

7. Froot Loops                        8. Special K

9. Eggo                                   10.Fiber Plus

11.Crispix

SWOT Analysis

Strengths

1. Product of Kellogg’s are manufactured in 18 countries and marketed in more than 80 countries.

2. Great marketing initiative through various campaigns

3. “Kellogg’s small changes big differences” earth day celebration

4. “Fighting hunger” initiative with Walmart

5. Promotion through various Mascot developed for each product

6. Kellogg’s  “heart healthy selection”
7. Has a global workforce of over 30,000
8. High brand recall and top of the mind breakfast cereal brand globally

Weaknesses

1. Perception that most of snacks are not filling in nature , they act as complimentary to breakfast but don’t form complete breakfast

2. Some products are high in sugar content

Opportunities

1. Development of distribution channels in other countries with help of other company

2. Sponsor of International games

3. Creation of Kellogg’s healthy start day

4. Kellogg’s cartoon comic series or cooking show

5. Change in lifestyle of consumers , lack of time increase consumption of readymade food

6. Tie-up with restaurants and hotels

Threats

1. Increasing competition in readymade breakfast segment

2. Food regulations by government

Competition

Competitors

1. Quaker                    6. Uncle Sam

2. Post                         7. Nestle Ltd

3. General mills             8. Cadbury

4. Torto                        9. Familia

5. Tilo



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