Kelloggs SWOT Analysis, USP & Competitors

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SWOT Analysis of Kelloggs with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Kelloggs

Parent Company

Kelloggs

Category

Food processing

Sector

Food and beverages

Tagline/ Slogan

Bring out best to you

USP

Kelloggs is the first company to enter into readymade cereal breakfast segment

Kelloggs STP

Segment

Food- cereal breakfast and beverages

Target Group

Family and children looking for healthy tasty breakfast

Positioning

Kelloggs offers healthy and tasty breakfast

Product Portfolio

Brands

1. Kelloggs Corn Flakes                         2. Kelloggs Coco Pops

3. Kelloggs Chocos                                 4. Kelloggs All-Bran

5. Kelloggs Krave                                   6. Kelloggs Frosted Flakes

7. Kelloggs Froot Loops                        8. Kelloggs Special K

9. Kelloggs Eggo                                   10. Kelloggs Fiber Plus

11.Kelloggs Crispix

Kelloggs SWOT Analysis

Strengths

1. Product of Kelloggs are manufactured in 18 countries and marketed in more than 80 countries.

2. Great marketing initiative through various campaigns

3. “Kelloggs small changes big differences” earth day celebration

4. “Fighting hunger” initiative with Walmart

5. Promotion through various Mascot developed for each product

6. Kelloggs  “heart healthy selection”
7. Has a global workforce of over 30,000
8. Kelloggs has a high brand recall and top of the mind breakfast cereal brand globally

9. Excellent brand presence through motorsport, merchandising etc

Weaknesses

1. Controversies regarding product recall affected the brand image of Kelloggs

2. Nutritional value is under the scanner by government agencies at times

Opportunities

1. Development of distribution channels in other countries with help of other companies can boost Kelloggs

2. Tie-up with restaurants, schools and hotels can boost business

3. Kelloggs can diversify into other health snacks

Threats

1. Increasing competition in readymade breakfast segment can reduce business for Kelloggs

2. Food regulations by government often restrict operations

3. Fake imitations of food products or shop keepers keeping products beyond expiry can be a threat for Kelloggs

Competition

Competitors

1. Nestle Ltd

2. Cadbury

3. General Mills

4. Quaker Oats

5. Patanjali


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