9. C.S.R. activities for rural development, environment protection, water conservation,, etc.
10.Mergers and acquisitions and joint ventures to increase market share
11. Strong marketing and advertising power
12.Strong brand loyalty and brand recall
1.Being a big global brand, Numerous controversies in different countries of operation can cause issues 2.Strong competition by other brands
1.Introduce more health based food products to tap the health consciousness amongst consumers 2.Expand with focus on developing economies 3.Continue with acquisitions and joint ventures to increase its market share
4.Try to capture the rural markets
1.Failure of the complex supply chain 2.Economic instability and inflation in most countries 3.EURO zone crisis, as most of its revenue comes from Europe
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