Nestle Ltd SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 17608
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SWOT Analysis of Nestle Ltd with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Nestle Ltd

Parent Company

Nestle Ltd

Category

Food Products

Sector

Food and Beverages

Tagline/ Slogan

Good Food, Good Life

USP

The biggest health and wellness brand in the world, top brand in Fortune 500 list

STP

Segment

People looking for premium quality, and branded products like foods, dairy products, baby food, pet food, confectioneries, etc.

Target Group

Urban middle and upper middle class

Positioning

A world class brand providing good quality, healthy and tasty food and beverages

Product Portfolio

Brands

1. Milkybar

2. MilkMaid

3. Everyday Dairy Whitener

4. Nescafe

5. Maggi Noodles

6. Kitkat

7. Bar One

8. Polo

SWOT Analysis

Strengths

1.More than 140 years in the industry
2.World biggest brand, top brand in Fortune 500 list
3. Global reach with presence in over 86 countries
4. An employee strength of around 328,000 people worldwide

5. Wide product range including baby food, pet food, dairy products, confectioneries, pharmaceuticals, beverages, etc.

6. Popular brands owned like Maggi, Haagen-Dazs, Boost, Kit Kat, Nescafe, etc.

7.Largest R&D network facilitating continuous innovation

8.Strong supply chain network

9. C.S.R. activities for rural development, environment protection, water conservation,, etc.

10.Mergers and acquisitions and joint ventures to increase market share

11. Strong marketing and advertising power

12.Strong brand loyalty and brand recall

Weaknesses

1.Being a big global brand, Numerous controversies in different countries of operation can cause issues
2.Strong competition by other brands

Opportunities

1.Introduce more health based food products to tap the health consciousness amongst consumers
2.Expand with focus on developing economies
3.Continue with acquisitions and joint ventures to increase its market share

4.Try to capture the rural markets

Threats

1.Failure of the complex supply chain
2.Economic instability and inflation in most countries
3.EURO zone crisis, as most of its revenue comes from Europe

4.Increase in cost of raw materials

5.Stiff competition in all product segment

Competition

Competitors

1.Unilever
2.Kraft Foods
3.Sara Lee

4.Danone

5.Mars Incorporated

6.Hershey’s
7. Parle



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