Limca SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 6415
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SWOT Analysis of Limca with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Limca

Parent Company

Coca Cola

Category

Beverage

Sector

Food Products

Tagline/ Slogan

Lime n Lemoni; Doobo taazgi mein

USP

No.1 Sparkling Drink in the Cloudy lemon Segment

STP

Segment

For all people seeking a soft drink for regular occasions, parties

Target Group

All age groups Lower, middle and upper class people

Positioning

Provider of Freshness

SWOT Analysis

Strengths

1.Excellent branding and advertising

2.Excellent distribution and availability

3.Brand Trust in India

Weaknesses

1.Aerated drinks not popular with health conscious people

Opportunities

1.Leverage successful brand Coca Cola

2.Advertise more

3.Buy out competition

4.More Brand recognition

5.Flavor Options

Threats

1.Threat from other aerated drinks competitors

2.Threat from substitutes like fruit juices

3.Boycott from health conscious people

Competition

Competitors

1. Mirinda Lemon

2. Duke's lemonade

3. Nimbooz

4. Minute Maid Lemon

5. Local lemondade players



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