Sprite SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 7104
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SWOT Analysis of Sprite with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Sprite

Parent Company

Coca Cola

Category

Beverage

Sector

Food Products

Tagline/ Slogan

The spark; Sprite bujhae pyaas, baki sab bakwaas; University of freshology; Obey your thirst

USP

Sprite has a unique lemon based flavor

Sprite STP

Segment

For all people seeking a soft drink for regular occasions, parties

Target Group

All age groups Lower, middle and upper class people

Positioning

Sprite as a beverage is for uncomplicated and fashionable youth

Sprite SWOT Analysis

Strengths

1.Sprite has excellent branding and advertising

2.Excellent distribution of Sprite, which means good availability

3. Strong backing on parent brand means it has global presence

4. Strong legacy since its inception in 1961

5. Sprite has good brand presence due to ad campaigns on TVCs, print media, online ads and OOH

6. Sponsorship of lifestyle and cultural events increases the brand's presence

7. Sprite has got several variants like Sprite Zero, Sprite Lemon etc

Weaknesses

1. Aerated drinks not popular with health conscious people

2. Intense competition means limited market share growth for Sprite

Opportunities

1. Leverage successful brand Coca Cola worlwide

2. Sprite can advertise more to building a strong connect with the customers

3. Buying out competition can ensure growth in the market

4. Engaging customers through online competitions, events etc can boost Sprite's business

Threats

1.Threat from other aerated drinks competitors means reduced market share for Sprite

2.Threat from substitutes like fruit juices

3.Boycott from health conscious people

4. Being an international brand, constant vigilance from food regulatory bodies

Competition

Competitors

1. 7UP

2. Mountain Dew


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