Sprite SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 5720
Advertisements

SWOT Analysis of Sprite with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Sprite

Parent Company

Coca Cola

Category

Beverage

Sector

Food Products

Tagline/ Slogan

Sprite bujhae pyaas, baki sab bakwaas; University of freshology

USP

Undisputed youth 'badge' brand

STP

Segment

For all people seeking a soft drink for regular occasions, parties

Target Group

All age groups Lower, middle and upper class people

Positioning

Authentic, edgy, irreverent, urban and straight forward style soft drink

SWOT Analysis

Strengths

1.Excellent branding and advertising

2.Excellent distribution and availability

Weaknesses

1.Aerated drinks not popular with health conscious people

2.Long term ill effect of health

Opportunities

1.Leverage successful brand Coca Cola

2.Advertise more

3.Buy out competition

4.More Brand recognition

Threats

1.Threat from other aerated drinks competitors

2.Threat from substitutes like fruit juices

3.Boycott from health conscious people

Competition

Competitors

1. 7UP

2. Mountain Dew



Advertisements



Looking for More Brands? Search BrandGuide

Edit the Brand or Add a New One : Contribute to BrandGuide

The brandnames and other brand information used in the brandguide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only.
Utmost Care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.