Fanta SWOT Analysis
Fanta is one of the leading brands in the food & beverages sector. Fanta SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Fanta:
Quick Glance:
Fanta Strengths
- Excellent branding and advertising
- Excellent distribution and availability
- Popular among youth
Above are the strengths in the SWOT Analysis of Fanta. The strengths of Fanta looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Fanta Weaknesses
- Aerated drinks not popular with health conscious people
- No Fruit content but still advertised as Orange drink
These were the weaknesses in the Fanta SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
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Fanta Opportunities
- Leverage successful brand Coca Cola
- Buy out competition
- More Brand recognition
Above we covered the opportunities in Fanta SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Fanta Threats
- Threat from other aerated drinks competitors
- Threat from substitutes like fruit juices
- Boycott from health conscious people
The threats in the SWOT Analysis of Fanta are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
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Hence this concludes the Fanta SWOT analysis.
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About Fanta
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Fanta Overview | |
|---|---|
| Parent Company |
Coca Cola |
| Category |
Beverage |
| Sector | |
| Tagline/ Slogan |
Fun catalyst; Zyada Fanta Zyada masti |
| USP |
Vibrant color, tempting taste and tingling bubbles |
| Fanta STP | |
| Segmentation |
For all people seeking a soft drink for regular occasions, parties |
| Target Market |
All age groups Lower, middle and upper class people |
| Positioning |
Fun youth brand |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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