Fanta SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 6724
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SWOT Analysis of Fanta with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Fanta

Parent Company

Coca Cola

Category

Beverage

Sector

Food Products

Tagline/ Slogan

Fun catalyst; Zyada Fanta Zyada masti

USP

Vibrant color, tempting taste and tingling bubbles

STP

Segment

For all people seeking a soft drink for regular occasions, parties

Target Group

All age groups Lower, middle and upper class people

Positioning

Fun youth brand

SWOT Analysis

Strengths

1.Excellent branding and advertising

2.Excellent distribution and availability

3.Popular among youth

Weaknesses

1.Aerated drinks not popular with health conscious people

2.No Fruit content but still advertised as Orange drink

Opportunities

1.Leverage successful brand Coca Cola

2.Buy out competition

3.More Brand recognition

Threats

1.Threat from other aerated drinks competitors

2.Threat from substitutes like fruit juices

3.Boycott from health conscious people

Competition

Competitors

1. Mirinda

2. Minute Maid



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