Thums Up SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 4398
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SWOT Analysis of Thums Up with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Thums Up

Parent Company

Coca Cola

Category

Beverage

Sector

Food Products

Tagline/ Slogan

Taste the Thunder

USP

Strong, fizzy taste

STP

Segment

For all people especially men seeking a soft drink for regular occasions, parties

Target Group

All age groups Lower, middle and upper class people

Positioning

Confident, mature and uniquely masculine attitude

SWOT Analysis

Strengths

1.Excellent branding and advertising

2.Excellent distribution and availability
3. Present across the globe
4. Strong brand backing of Coca Cola

Weaknesses

1.Aerated drinks not popular with health conscious people

Opportunities

1.Leverage successful brand Coca Cola

2.Advertise more

3.Buy out competition

4.More Brand recognition

Threats

1.Threat from other aerated drinks competitors

2.Threat from substitutes like fruit juices

3.Boycott from health conscious people

Competition

Competitors

1. Pepsi



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