Maaza SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 6542
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SWOT Analysis of Maaza with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Maaza

Parent Company

Coca Cola

Category

Beverage

Sector

Food Products

Tagline/ Slogan

Maaza lao Aam ki Pyaas bujhao

USP

Mango flavored soft drink

STP

Segment

For all people seeking a soft drink for regular occasions, parties

Target Group

All age groups Lower, middle and upper class people

Positioning

It is the mango lover's first choice

SWOT Analysis

Strengths

1.Excellent branding and advertising

2.Excellent distribution and availability

3.Long trust and love from the target group

Weaknesses

1.People prefer fruit juices over Maaza

Opportunities

1.Leverage successful brand Coca Cola

2.Advertise more

3.Buy out competition

4.More Brand recognition

Threats

1.Threat from other  drinks competitors

2.Threat from substitutes like fruit juices

Competition

Competitors

1.Frooti

2.Slice

3.Mangola

4.Real Mango


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