Kinley Water SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 6551
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SWOT Analysis of Kinley Water with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Kinley Water

Parent Company

Coca Cola

Category

Water

Sector

Food Products

Tagline/ Slogan

Boond boond mein vishwaas

USP

Made with reverse –osmosis along with the latest technology to ensure purity

STP

Segment

For all people seeking hygienic drinking water

Target Group

All age groups Lower, middle and upper class people

Positioning

Water that is as pure as it is meant to be

SWOT Analysis

Strengths

1.Excellent branding and advertising

2.Excellent distribution and availability

Weaknesses

1. No clear positioning- just like any other packaged drinking water

Opportunities

1.Leverage successful brand Coca Cola

2.Advertise more

3.Buy out competition

4.More Brand recognition

Threats

1.Threat from other  drinks competitors

2.Lot of People don’t spend on water or buy local brands

Competition

Competitors

1.Aquafina Water

2.Bisleri

3.Local Water Brands



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