Minute Maid SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 6964
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SWOT Analysis of Minute Maid with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Minute Maid

Parent Company

Coca Cola

Category

Beverage

Sector

Food Products

Tagline/ Slogan

Feel the Orange feel the pulp

USP

Real fruit extract

STP

Segment

Fruit based beverage

Target Group

Youth of Lower, middle income

Positioning

Real fruit extract

SWOT Analysis

Strengths

1.Excellent branding and advertising

2.Excellent distribution and availability

Weaknesses

1.Slightly higher price

Opportunities

1.Leverage successful brand Coca Cola

2.Advertise more

3.Buy out competition

4.More Brand recognition

Threats

1.Threat from other  drinks competitors

2.Threat from substitutes like fruit juices

Competition

Competitors

1.Onjus

2.Delmonte Juice

3.Tropicana



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