Crush Orange SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 1795
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SWOT Analysis of Crush Orange with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Crush Orange

Parent Company

Dr. Peppers Snapple Group

Category

Beverages

Sector

Food and Beverages

Tagline/ Slogan

There’s only one; Refreshing delicious

USP

Caffeine free carbonated soft drink

STP

Segment

All age groups who prefer drinking soft drinks

Target Group

Youngsters from the middle class

Positioning

Caffeine free drink and its fresh fruits squeezed illusion

SWOT Analysis

Strengths

1. Strong distribution network through franchisee model
2. A variety of products and different flavors
3. Strong presence in US and Canada

4. Popular brand name means it has a high awareness

5. Strong backing by parent company brand

Weaknesses

1.Globally the brand has not created a buzz and hasn't penetrated the market
2. Fewer flavors are successful and available in small cans and bottles

Opportunities

1. Not many products are present in orange soft drinks category across the world
2.Opening up of economies of emerging markets makes an interesting situation to proliferate in new markets

3. More advertising and branding would help increasing brand awareness

Threats

1. A very strong competitor Coca-Cola whom it is competing against which has a strong distribution and sales network wherever it has a presence
2. Cola based soft drinks are getting a higher demand than ever before

3. Changing govt policies and customer preferences

Competition

Competitors

1. Fanta
2. Slice
3. Tropicana



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