McDonalds SWOT Analysis, USP & Competitors

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SWOT Analysis of McDonalds with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

McDonalds

Parent Company

McDonalds Corporation

Category

Fast food eating joints

Sector

Food Products

Tagline/ Slogan

I'm Loving it

USP

McDonalds offers excellent food quality especially burgers and great quick service

McDonalds STP

Segment

People willing to have a hygienic and delicious non conventional meal at a restaurant

Target Group

Children and youth from middle and upper class

Positioning

McDonalds is a fun filled fast food joint the entire family to enjoy

McDonalds SWOT Analysis

Strengths

1.McDonalds is a hugely popular brand name and high brand loyalty

2. Variety of products offered by McDonalds including burgers, wraps, nuggets etc

3. Hygenic food preparation and quick service is provided to the customers

4. McDrive Drive-in service for motorists and car owners is an extremely innovative way of conducting fast food business

4. McDonalds has excellent advertising and marketing which makes it a top of the mind brand

5. Happy meal offered by McD is great attracting children especially with the toys

6. McDonalds is present across the world at more than 35000+ locations in more than 100 countries

7. More than 1.5 million are working with the company, including the franchisees

8. McCafe opened by McDonalds offers beverages accompany the food

9. The brand has been actively involved in sponsorships of global events

10. McDonalds has revolutionized the market with local products like Mc Aloo Tikki for India, Mc Arabia for Middle eastern countries etc

Weaknesses

1.High fat and high calorie food claimed to be not good for health conscious people

2.McDonalds has often been invovled in lawsuits regarding environment, animal rights etc

Opportunities

1. McDonalds can improve on the existing home delivery service

2. Get more innovative products for the vegetarian market in countries like India

3. McD centure into newer markan vets and open more locations

Threats

1.Threat from other eating joints/restaurants, which can reduce McDonalds' market share

2.Health conscious people avoiding fast food

3. Being a global brand, the operations of McDonalds can be affected by recession, fluctuating economies etc

4. Constant vigilance from food regulatory bodies can affect business operations

Competition

Competitors

1.KFC

2.Pizza Hut

3.Dominos

4.Subway

5.Burger King

6.Smokin Joes Pizza

7.Taco Bell

8.Papa John's Pizza


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