McDonald's SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 7100
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SWOT Analysis of McDonald's with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

McDonald's

Parent Company

McDonald's

Category

Fast food eating joints

Sector

Food Products

Tagline/ Slogan

I'm Loving it

USP

Excellent food quality and great service

STP

Segment

People willing to have a hygienic and delicious non conventional meal at a restaurant

Target Group

Children and youth from middle and upper class

Positioning

A fun filled food joint the entire family to enjoy

SWOT Analysis

Strengths

1.Hugely popular brand name and high brand loyalty

2.High number of products

3.Hygenic food and quick service

4.Drive in service for motorists

4.Good advertising and marketing

5.Happy meal for attracting children

Weaknesses

1.High fat and high calorie food claimed to be not good for health conscious people

2.Franchise management

Opportunities

1.McDonald's can improve home delivery service

2.Get more innovative products for the vegetarian market in countries like India

3.Venture into newer markets

Threats

1.Threat from other eating joints/restaurants

2.Health conscious people 

Competition

Competitors

1.KFC

2.Pizza Hut

3.Domino's

4.Subway

5.Burger King

6.Smokin Joes Pizza

7.Taco Bell

8.Papa John's Pizza



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