Taco Bell SWOT Analysis, USP & Competitors

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SWOT Analysis of Taco Bell with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Taco Bell

Parent Company

Yum Brands

Category

Fast food eating joints

Sector

Food Products

Tagline/ Slogan

Think outside the bun

USP

Taco Bell offers lots of Mexican dishes

Taco Bell STP

Segment

People willing to have a hygienic and delicious non conventional meal at a restaurant

Target Group

Children and youth from middle and upper class

Positioning

Taco Bell offers healthy fast food with its available healthy, nutritious menu.

Taco Bell SWOT Analysis

Strengths

1. Taco Bell is a hugely popular brand name with high brand loyalty

2. Taco Bell adopted a healthy trans-fat free formula which is a key competitive advantage over other competitors who has not yet switched to the healthier recipes.

3. Hygeneic food preparation and quick service

4. Good advertising and marketing of the brand

5. Taco Bell has more than 7000+ stores worldwide

6. More than 170,000+ people are employed with the organization

7. More than 30 countries have Taco Bell outlets

Weaknesses

1.High fat and high calorie food not good for health conscious people

2.High competition means limited market share growth for Taco Bell

Opportunities

1.Introduce home delivery in a big way can boost Taco Bell's business

2.Venture into newer markets especially emerging economies

3. New flavors and new recipes specially focused on health friendly ingredients can be introduced

4. More advertising can help Taco Bell build more brand awareness

Threats

1.Threat from other eating joints/restaurants

2. New researches and the raised awareness among the public about the harmful health impacts of fast food consumption is a threat to Taco Bell’s fast food menus.

3. Highly labor intensive which increases the subjectivity involved in the delivery of services

Competition

Competitors

1.KFC

2.Pizza Hut

3.Dominos

4.McDonalds

5.Subway

6.Smokin Joes Pizza

7.Papa John's Pizza


The table above concludes the Taco Bell SWOT analysis along with its marketing strategy and brand parameters.

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