Taco Bell SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 13537
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SWOT Analysis of Taco Bell with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Taco Bell

Parent Company

Taco Bell

Category

Fast food eating joints

Sector

Food Products

Tagline/ Slogan

Think outside the bun

USP

Lots of Mexican dishes

STP

Segment

People willing to have a hygienic and delicious non conventional meal at a restaurant

Target Group

Children and youth from middle and upper class

Positioning

Drive thru diet menu with its available healthy, nutritious menu.

SWOT Analysis

Strengths

1.Huge popular brand name and high brand loyalty

2. Adopted a healthy trans-fat free formula which is a key competitive advantage over other competitors who has not yet switched to the healthier recipes.

3.Hygenic food and quick service

4.Good advertising and marketing

Weaknesses

1.High fat and high calorie food not good for health conscious people

2.Franchise management

3. Lost goodwill when some of customers were hospitalized due to traces of E.coli bacteria.

Opportunities

1.Introduce home delivery

2.Venture into newer markets

3. New flavors and new recipes specially focused on health friendly ingredients can be introduced.

Threats

1.Threat from other eating joints/restaurants

2. New researches and the raised awareness among the public about the harmful health impacts of fast food consumption is a threat to Taco Bell’s fast food menus.

3. Highly labor intensive which increases the subjectivity involved in the delivery of services

Competition

Competitors

1.KFC

2.Pizza Hut

3.Domino's

4.McDonald's

5.Subway

6.Smokin Joes Pizza

7.Papa John's Pizza



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