Coffee Holding Co Inc SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 2537
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SWOT Analysis of Coffee Holding Co Inc with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Coffee Holding Co Inc

Parent Company

Coffee Holding Co Inc.

Category

Beverages

Sector

Food and Beverages

Tagline/ Slogan

A world of coffee in our hands

USP

The company is one of the few roasters and retailers of coffee in the US

STP

Segment

Anyone who consumes caffeinated beverages

Target Group

Young adults, especially working professionals

Positioning

Different coffee blends of different origins

SWOT Analysis

Strengths

1. Caters to all types of customers-wholesalers, retailers, private customers through different brands
2. Availability in a variety of SKUs
3. Availability of green coffees like organic, fair trade and rainforest alliance certified coffees
4. Development of custom blends for customers

5. The product portfolio includes Wholesale Green Coffee, Private Label Coffee and Branded Coffee

Weaknesses

1. Limited marketing and advertising campaign
2. Lack of an effective distribution network outside of USA

Opportunities

1. Expansion into small coffee shops selling exclusively Coffee Holding Co Inc. products
2. To expand into a product line of flavoured coffees
3. Alliance with a famous food retailers/ restaurants

Threats

1. Emergence of herbal teas and various tea flavours as alternatives
2. Increased awareness among customers regarding health concerns associated with caffeine consumption
3. Emergence of decaf versions of all coffee flavoured drinks

Competition

Competitors

1. Alterra Coffee Roasters
2. Caffé Vita Coffee Roasting Company
3. Colectivo Coffee Roasters

 


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