Cummins SWOT Analysis, USP & Competitors

Posted in Heavy Equipment & Engineering, Total Reads: 5396
Advertisements

SWOT Analysis of Cummins with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Cummins

Parent Company

Cummins Inc., U.S.

Category

Heavy Equipment

Sector

Heavy Equipment and Engineering

Tagline/ Slogan

Making people’s lives better by unleashing the power of Cummins

USP

Provides end to end solutions when it comes to Engines

STP

Segment

People and businesses who want Diesel engines and related technology around the world

Target Group

Customers expecting top quality design, manufacture, distribution network, service and related technologies, including fuel systems, controls, air handling, filtration, emission solutions and electrical power generation systems.

Positioning

Exceed expectations, consistently; Exceeding customer expectations by always being first to market with the best products

SWOT Analysis

Strengths

1. Leading manufacturer of Diesel Engines
2. Consistent top line growth

3. Strong R&D facility and product pipeline

4.Also has entered into related businesses like filters, turbochargers, batteries etc

5. Significant presence in many developing countries

6. It has a strong workforce of over 40,000

7. Cummins has over 5,000 facilities in 197 countries and territories

Weaknesses

1.Heavy dependence on few suppliers

2. Tough competition means limited market share

Opportunities

1.Opportunities in the Asian market
2.Rise in the demand for Diesel engines worldwide

3. Strategic joint ventures with Fluid companies, OEM’s etc. could pave the way for independent business units

4. Tightening of Emission standards

5. Growth in filtration market

Threats

1. Intense competitive pressure
2. Rising labor wages in the U.S.

3. Potential Currency exchange losses

Competition

Competitors

1. Honeywell Inc.
2.Deere & Co.
3. Detroit Diesel

4. Caterpillar



Advertisements



Looking for More Brands? Search BrandGuide

Edit the Brand or Add a New One : Contribute to BrandGuide

The brandnames and other brand information used in the brandguide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only.
Utmost Care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.


Similar Brands in the same Sector: