Cummins SWOT Analysis
Cummins is one of the leading brands in the heavy equipment & engineering sector. Cummins SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Cummins:
Quick Glance:
Cummins Strengths
- Leading manufacturer of Diesel Engines
- Consistent top line growth
- Strong R&D facility and product pipeline
- Also has entered into related businesses like filters, turbochargers, batteries etc
- Significant presence in many developing countries
- It has a strong workforce of over 40,000
- Cummins has over 5,000 facilities in 197 countries and territories
Above are the strengths in the SWOT Analysis of Cummins. The strengths of Cummins looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Cummins Weaknesses
- Heavy dependence on few suppliers
- Tough competition means limited market share
These were the weaknesses in the Cummins SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Cummins Opportunities
- Opportunities in the Asian market
- Rise in the demand for Diesel engines worldwide
- Strategic joint ventures with Fluid companies, OEM’s etc. could pave the way for independent business units
- Tightening of Emission standards
- Growth in filtration market
Above we covered the opportunities in Cummins SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Cummins Threats
- Intense competitive pressure
- Rising labor wages in the U.S.
- Potential Currency exchange losses
The threats in the SWOT Analysis of Cummins are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
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Hence this concludes the Cummins SWOT analysis.
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About Cummins
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Cummins Overview | |
|---|---|
| Parent Company |
Cummins Inc., U.S. |
| Category |
Heavy Equipment |
| Sector | |
| Tagline/ Slogan |
Making people’s lives better by unleashing the power of Cummins |
| USP |
Provides end to end solutions when it comes to Engines |
| Cummins STP | |
| Segmentation |
People and businesses who want Diesel engines and related technology around the world |
| Target Market |
Customers expecting top quality design, manufacture, distribution network, service and related technologies, including fuel systems, controls, air handling, filtration, emission solutions and electrical power generation systems. |
| Positioning |
Exceed expectations, consistently; Exceeding customer expectations by always being first to market with the best products |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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