Wartsila Corporation SWOT Analysis
Wartsila Corporation is one of the leading brands in the heavy equipment & engineering sector. Wartsila Corporation SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Wartsila Corporation:
Quick Glance:
Wartsila Corporation Strengths
- Geographical presence in over 20 countries has ensured a profitable growth over the years
- Technological innovation in marine technology and power generation has allowed room for portfolio extension
- Acquisition of Hamworthy Plc, a UK based engine mfg company has made way for regular cash flows
- Financially stable with a strong reputation in the industry
Above are the strengths in the SWOT Analysis of Wartsila Corporation. The strengths of Wartsila Corporation looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Wartsila Corporation Weaknesses
- Even though it has been one of the oldest engine makers in the world, many other players have moved ahead
- Has diverted a little from its core competency which could be a problem
These were the weaknesses in the Wartsila Corporation SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Wartsila Corporation Opportunities
- Emerging markets are investing in power generation capacities which will bring orders to the group
- The developing marine merchant segments are also good prospects for the company
Above we covered the opportunities in Wartsila Corporation SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Wartsila Corporation Threats
- The outlook for overall vessel contracting activity during is slightly negative, with full year contracting expected to be somewhat lower than contracting
- Competitive situation and price risk from players like Rolls Royce, MAN, Hyundai Heavy Industries
The threats in the SWOT Analysis of Wartsila Corporation are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
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Hence this concludes the Wartsila Corporation SWOT analysis.
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About Wartsila Corporation
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Wartsila Corporation Overview | |
|---|---|
| Parent Company |
Wartsila Corporation, Finland |
| Category |
Heavy Equipment |
| Sector | |
| Tagline/ Slogan |
Effective, Flexible & Sustainable Power systems |
| USP |
By emphasizing technological innovation and total efficiency, to maximize the environmental and economic performance of the vessels and power plants of its customers |
| Wartsila Corporation STP | |
| Segmentation |
People and businesses who want products & services in Power plants, marine propulsion systems, maintenance services |
| Target Group |
People or Business expecting complete lifecycle power solutions for the marine and energy markets |
| Positioning |
Most valued business partner of Customers |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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