Joy Global SWOT Analysis, USP & Competitors

Posted in Heavy Equipment & Engineering, Total Reads: 2227

SWOT Analysis of Joy Global with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Joy Global

Parent Company

Joy Global Inc., U.S.


Heavy Equipment


Heavy Equipment and Engineering

Tagline/ Slogan

Creating one seamless across the globe


A process focused culture is driving productivity and driving customer satisfaction



People and businesses who want heavy machinery used in underground and surface mining

Target Group

People or Business expecting continued development for mission critical mining equipment


Global leader in design, manufacturing and support of mining equipment

SWOT Analysis


1. Wide range of products for every mining equipment need
2. Geographic diversification, Presence in many developing countries
3. Has strong and employee HR policies

4. Industrialization in developing countries and a strong demand for commodities there

5. Strong financial position and market value


1. Downturn in domestic market has led to fall in revenue

2. Nationalization of mining activities in many countries


1. Growing infrastructure & energy sector in Asia
2.Rise in the mining activities in developing countries where it has a significant presence

3. Acquiring smaller companies to strengthen its position


1. A further downfall in the economic condition in the U.S could lead to working capital issues
2. Chinese and German competitors are also expanding in developed markets



1. Caterpillar Inc.
2. Terex International
3. BUCY International


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