Joy Global SWOT Analysis, USP & Competitors

Posted in Heavy Equipment & Engineering, Total Reads: 2497
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SWOT Analysis of Joy Global with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Joy Global

Parent Company

Joy Global Inc., U.S.

Category

Heavy Equipment

Sector

Heavy Equipment and Engineering

Tagline/ Slogan

Creating one seamless across the globe

USP

A process focused culture is driving productivity and driving customer satisfaction

STP

Segment

People and businesses who want heavy machinery used in underground and surface mining

Target Group

People or Business expecting continued development for mission critical mining equipment

Positioning

Global leader in design, manufacturing and support of mining equipment

SWOT Analysis

Strengths

1. Wide range of products for every mining equipment need
2. Geographic diversification, Presence in many developing countries
3. Has strong and employee HR policies

4. Industrialization in developing countries and a strong demand for commodities there

5. Strong financial position and market value

Weaknesses

1. Downturn in domestic market has led to fall in revenue

2. Nationalization of mining activities in many countries

Opportunities

1. Growing infrastructure & energy sector in Asia
2.Rise in the mining activities in developing countries where it has a significant presence

3. Acquiring smaller companies to strengthen its position

Threats

1. A further downfall in the economic condition in the U.S could lead to working capital issues
2. Chinese and German competitors are also expanding in developed markets

Competition

Competitors

1. Caterpillar Inc.
2. Terex International
3. BUCY International


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