BEML Bharat Earth Movers Limited SWOT Analysis, USP & Competitors

Posted in Heavy Equipment & Engineering, Total Reads: 3661
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SWOT Analysis of BEML Bharat Earth Movers Limited with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

BEML Bharat Earth Movers Limited

Parent Company

BEML India (Bharat Earth Movers Limited)

Category

Heavy Equipment

Sector

Heavy equipment and engineering

Tagline/ Slogan

New Frontiers, New Dreams

USP

Plays a pivotal role in serving India’s core sectors like Defense, Rail, Power, Mining and Infrastructure

STP

Segment

BEML manufactures a wide range of products to meet the needs of Mining, Construction, Power, Irrigation, Fertilizer, Cement, Steel and Rail Sectors

Target Group

People or Business expecting ‘Total engineering solutions’ for their money

Positioning

A Diversified company supplying products and services to Mining & Construction, Railway & Metro and Defense Services

SWOT Analysis

Strengths

1. In spite of being a PSU, has excellent manufacturing facilities
2. Has a huge nationwide sales centers’ print

3. Also diversified into vehicles, logistics and other solutions-based operations

4. BEML manufactures a wide range of products to meet the needs of Mining, Construction, Power, Irrigation, Fertiliser, Cement, Steel and Rail Sectors

Weaknesses

1. Being a PSU doesn’t allow room for capital expansion

2. Some of its business units aren’t performing as well as industry

Opportunities

1. Growing residential sector in Asia
2. Current export policies for BEML could open up huge opportunities

3. Encouraging govt policies can boost company performance

Threats

1. Competition from foreign players like Komatsu, Nissan, Cummins

2. Controversies and scams could weaken the company’s image terribly

Competition

Competitors

1. Caterpillar
2. Komatsu
3. JCB



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