Anglo American SWOT Analysis, USP & Competitors

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SWOT Analysis of Anglo American with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Anglo American

Parent Company

Anglo American

Category

Diversified Metals & Mining

Sector

Mining (Coal)

Tagline/ Slogan

Australia’s leading metallurgical coal business (Vision)

USP

Deliver operational excellence through innovation

STP

Segment

Industrial Segmentation

Target Group

Metal Manufacturing Industries and Thermal Power plants

Positioning

Provide quality raw materials through safest and best run business

SWOT Analysis

Strengths

1. It is the worlds leading producer of platinum, diamond

2. It has brands like DeBeers and Tamac Ltd as its subsidiaries

3. Strong financial performances over the years

4. Strong brand name and equity

5. It has operations in Asia, Africa, Europe and Americas

6. It has a strong workforce of over 100,000

Weaknesses

1. Intense competition means limited market share

2. Govt intervention causes operational issues and inefficiencies

Opportunities

1. Expansion globally

2. More tie-ups with international companies

3. Diversification can lead to better position for the company

Threats

1. Dwindling demand for coal

2. Rise of alternative sources

3. Unfavorable govt policies and economic fluctuations can affect performance

Competition

Competitors

1. BHP Billiton plc

2. Xstrata plc

3. Rio Tinto plc


The table above concludes the Anglo American SWOT analysis along with its marketing strategy and brand parameters.

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