Yara International SWOT Analysis, USP & Competitors

Posted in Industrial Products and Chemicals, Total Reads: 2330

SWOT Analysis of Yara International with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Yara International

Parent Company

Yara International ASA


Crop nutrients/ Nitrogen chemicals


Industrial Products

Tagline/ Slogan

Knowledge grows


The world’s largest producer of ammonia, nitrate and complex fertilizer, and with about 20% of global ammonia trade



Businesses/Customers involved in the occupation of agriculture looking for quality and sustainability

Target Group

Farmers and industrial customers


Yara delivers solutions for sustainable agriculture and the environment.

SWOT Analysis


1. Joint ventures with Praxair and other investments in ammonia and urea manufacturing have tremendously benefitted Yara’s positive financial results
2. Leading market position as the producer of ammonia, nitrate and complex fertilizers
3. Tremendous growth of its R&D departments with increased focus on innovation and value to the customer
4. Good and efficient operations and excellent workforce management


1. Global presence is limited as the opportunities are untapped in the international markets
2. Constantly under the scanner of environmentalists which sometimes disrupts operations


1.Growth opportunities in emerging markets like India & China have increased investments into R&D and research into the agricultural patterns of the economies.
2.Market demand is increasing as more and more nations are switching to better methods of agriculture practice.


1.Globalization poses significant challenges to the sale of fertilizers in different economies as several economic situations play a key role in deciding the prices and trade factors.
2. Challenge of environmental regulations on the manufacture of fertilizers has forced the company to look for alternate methods of manufacture.



1.Agrium Inc.
2. Potash Corporation of Saskatchewan Inc.
3. Syngenta AG


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