Yara International SWOT Analysis, USP & Competitors

Posted in Industrial Products and Chemicals, Total Reads: 3141
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SWOT Analysis of Yara International with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Yara International

Parent Company

Yara International ASA

Category

Crop nutrients/ Nitrogen chemicals

Sector

Industrial Products

Tagline/ Slogan

Knowledge grows

USP

The world’s largest producer of ammonia, nitrate and complex fertilizer, and with about 20% of global ammonia trade

STP

Segment

Businesses/Customers involved in the occupation of agriculture looking for quality and sustainability

Target Group

Farmers and industrial customers

Positioning

Yara delivers solutions for sustainable agriculture and the environment.

SWOT Analysis

Strengths

1. Joint ventures with Praxair and other investments in ammonia and urea manufacturing have tremendously benefitted Yara’s positive financial results
2. Leading market position as the producer of ammonia, nitrate and complex fertilizers
3. Tremendous growth of its R&D departments with increased focus on innovation and value to the customer
4. Good and efficient operations and excellent workforce management

Weaknesses

1. Global presence is limited as the opportunities are untapped in the international markets
2. Constantly under the scanner of environmentalists which sometimes disrupts operations

Opportunities

1.Growth opportunities in emerging markets like India & China have increased investments into R&D and research into the agricultural patterns of the economies.
2.Market demand is increasing as more and more nations are switching to better methods of agriculture practice.

Threats

1.Globalization poses significant challenges to the sale of fertilizers in different economies as several economic situations play a key role in deciding the prices and trade factors.
2. Challenge of environmental regulations on the manufacture of fertilizers has forced the company to look for alternate methods of manufacture.

Competition

Competitors

1.Agrium Inc.
2. Potash Corporation of Saskatchewan Inc.
3. Syngenta AG


The table above concludes the Yara International SWOT analysis along with its marketing strategy and brand parameters.

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