SAIL Steel Authority of India SWOT Analysis, USP & Competitors

Posted in Industrial Products and Chemicals, Total Reads: 5392
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SWOT Analysis of SAIL Steel Authority of India with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

SAIL Steel Authority of India

Parent Company

SAIL (Govt of India)

Category

Iron & steel

Sector

Industrial products

Tagline/ Slogan

There’s a little bit of SAIL in everybody’s life

USP

Leading steel making company in India producing basic & special steels

STP

Segment

Iron & steel market

Target Group

Construction, engineering, power, railway, automotive & defense industries

Positioning

Respected world class corporation & the leader in Indian steel business in quality, productivity, profitability & customer satisfaction

SWOT Analysis

Strengths

1. Strong employee workforce with over 130,000 employees
2. Technical & managerial expertise in the industry
3. Strong raw material supply chain management
4. Strong financial resources owing to being a Govt enterprise

5. It has an annual production of over 13million tonnes

6. Partnerships with NTPC, Bokaro Steel etc has strengthened its market position

Weaknesses

1. Govt and political intervention affects operational efficiency
2. Higher profit margins are not allowed

Opportunities

1. Expansion & growth
2. Globalization with tie-ups with international players
3. Mergers & Acquisitions

Threats

1. Change in Government policies & economy trend
2. Emerging & existing private sector players
3. Technological developments in outside world

Competition

Competitors

1. TATA Steel
2. JSW Steel
3. ISPAT Industries



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