SAIL Steel Authority of India SWOT Analysis, USP & Competitors

Posted in Industrial Products and Chemicals, Total Reads: 5681

SWOT Analysis of SAIL Steel Authority of India with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

SAIL Steel Authority of India

Parent Company

SAIL (Govt of India)


Iron & steel


Industrial products

Tagline/ Slogan

There’s a little bit of SAIL in everybody’s life


Leading steel making company in India producing basic & special steels



Iron & steel market

Target Group

Construction, engineering, power, railway, automotive & defense industries


Respected world class corporation & the leader in Indian steel business in quality, productivity, profitability & customer satisfaction

SWOT Analysis


1. Strong employee workforce with over 130,000 employees
2. Technical & managerial expertise in the industry
3. Strong raw material supply chain management
4. Strong financial resources owing to being a Govt enterprise

5. It has an annual production of over 13million tonnes

6. Partnerships with NTPC, Bokaro Steel etc has strengthened its market position


1. Govt and political intervention affects operational efficiency
2. Higher profit margins are not allowed


1. Expansion & growth
2. Globalization with tie-ups with international players
3. Mergers & Acquisitions


1. Change in Government policies & economy trend
2. Emerging & existing private sector players
3. Technological developments in outside world



1. TATA Steel
2. JSW Steel
3. ISPAT Industries


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