Corning Incorporated SWOT Analysis
Corning Incorporated is one of the leading brands in the industrial products and chemicals sector. Corning Incorporated SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Corning Incorporated:
Quick Glance:
Corning Incorporated Strengths
- Strong industry recognition in the fields of Display Technologies,
- Telecommunications, Environmental Technologies, Specialty Materials, Life Sciences
- Leading producer of display glass
- Balance revenue streams
- Flexible and responsive organization
- Global presence and Strong R&D department
- Strong growth in revenue and profits
- Diversified portfolio and Innovator of small-factor-form “Gorilla” glass
Above are the strengths in the SWOT Analysis of Corning Incorporated. The strengths of Corning Incorporated looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Corning Incorporated Weaknesses
- Intense competition means market share growth is slow
- Depending on few customers
- Brand awareness is lesser than global leaders
These were the weaknesses in the Corning Incorporated SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Corning Incorporated Opportunities
- New emerging markets
- Expanding global LCD market
- Positive outlook for global integrated telecommunication market
- Increasing demand of digital technology
Above we covered the opportunities in Corning Incorporated SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Corning Incorporated Threats
- Fast market changing
- Slowdown in European and US markets
- Telecommunications environment volatility
- Highly competitive telecommunications markets
- Limited protection ofintellectual property rights
The threats in the SWOT Analysis of Corning Incorporated are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Corning Incorporated SWOT analysis.
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About Corning Incorporated
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Corning Incorporated Overview | |
|---|---|
| Parent Company |
Corning Incorporated |
| Category |
Materials and glass |
| Sector | |
| Tagline/ Slogan |
Discovering beyond imagination |
| USP |
Corning creates and makes keystone components that enable high-technology systems |
| Corning Incorporated STP | |
| Segmentation |
Mobile systems, Multi -service networks, Enterprise services, Transmission technologies, Mobile telephony and other communication technology |
| Target Market |
Consumer electronics, mobile emissions control, telecommunications and life sciences |
| Positioning |
Corning Incorporated is the world leader in specialty glass and ceramics |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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