Corning Incorporated SWOT Analysis, USP & Competitors

Posted in Industrial Products and Chemicals, Total Reads: 3424
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SWOT Analysis of Corning Incorporated with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Corning Incorporated

Parent Company

Corning Incorporated

Category

Materials and glass

Sector

Industrial Products

Tagline/ Slogan

Discovering beyond imagination

USP

Corning creates and makes keystone components that enable high-technology systems

STP

Segment

Mobile systems, Multi -service networks, Enterprise services, Transmission technologies, Mobile telephony and other communication technology

Target Group

Consumer electronics, mobile emissions control, telecommunications and life sciences

Positioning

Corning Incorporated is the world leader in specialty glass and ceramics

SWOT Analysis

Strengths

1. Strong industry recognition in the fields of Display Technologies,

Telecommunications, Environmental Technologies, Specialty Materials, Life Sciences

2. Leading producer of display glass

3. Balance revenue streams

4. Flexible and responsive organization

5. Global presence and Strong R&D department

6. Strong growth in revenue and profits

7. Diversified portfolio and Innovator of small-factor-form “Gorilla” glass

Weaknesses

1.Intense competition means market share growth is slow

2. Depending on few customers

3. Brand awareness is lesser than global leaders

Opportunities

1.New emerging markets

2. Expanding global LCD market

3. Positive outlook for global integrated telecommunication market

4. Increasing demand of digital technology

Threats

1.Fast market changing

2. Slowdown in European and US markets

3. Telecommunications environment volatility

4. Highly competitive telecommunications markets

5. Limited protection ofintellectual property rights

Competition

Competitors

1.Asahi Glass Co., Ltd
2.Sumitomo Electric Industries, Ltd
3.The Furukawa Electric Co., Ltd


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