Tumblr SWOT Analysis, USP & Competitors

Posted in IT & Technology, Total Reads: 4515
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SWOT Analysis of Tumblr with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Tumblr

Parent Company

Tumblr Inc

Category

Website-Blogging platform

Sector

IT and Technology

Tagline/ Slogan

The easiest way to blog

USP

Visually attractive as well as easy to setup and use

STP

Segment

Internet users looking to share content and blogs

Target Group

Internet users interested into blogging or content management/development

Positioning

Positioned as a micro-blogging platform and social networking site which is the easiest to use among the league

SWOT Analysis

Strengths

1. Available option of “Reblog” which increases targeted audience

2. The features of tumblr attract creative bloggers like photographers, musicians etc due to attractive visual appeal
3. Simple to setup and easy to use
4. A built in community which provides feedback and review to user
5. Tumblr had over 44 million blogs as of 2012

Weaknesses

1. Limited market share due to presence of Wordpress, Blogger blogging platforms

Opportunities

1. Expand capabilities to allow users to create effective websites

2. Acquiring more partnerships with other websites for integration

3. Attracting more users by making payments

Threats

1. Attacks from malicious threats and other security issues

2. Improved functionalities by competitive blogging platforms
3. Newly emerging competitive blogging platforms

Competition

Competitors

1. Blogger
2. Wordpress

3. Posterous



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