SWOT Analysis of Tumblr with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
IT and Technology
The easiest way to blog
Visually attractive as well as easy to setup and use
Internet users looking to share content and blogs
Internet users interested into blogging or content management/development
Positioned as a micro-blogging platform and social networking site which is the easiest to use among the league
1. Available option of “Reblog” which increases targeted audience
2. The features of tumblr attract creative bloggers like photographers, musicians etc due to attractive visual appeal 3. Simple to setup and easy to use 4. A built in community which provides feedback and review to user 5. Tumblr had over 44 million blogs as of 2012
1. Limited market share due to presence of Wordpress, Blogger blogging platforms
1. Expand capabilities to allow users to create effective websites
2. Acquiring more partnerships with other websites for integration
3. Attracting more users by making payments
1. Attacks from malicious threats and other security issues
Browse marketing analysis of more brands and companies similar to Tumblr. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.
The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.