Dell SWOT Analysis, USP & Competitors

Posted in IT & Technology, Total Reads: 7645

SWOT Analysis of Dell with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

Dell Inc.


Computer Hardware


IT and Technology

Tagline/ Slogan

Power to do More, Yours is here


Customization of products as per customer



Home Users, Governmental institutions, Large Corporate and Students

Target Group

Fortune 500 companies, Small and medium size enterprises, Public Sector Divisions, Students and home makers who need systems for their daily work


Customer’s choice and customer’s tailored service provider

SWOT Analysis


1. Reliability and excellent customer service; brand loyalty
2. Direct Model Approach, it provides Dell a way to interact to customers directly, thereby providing them the way for cross selling to their other products
3. Has approximately 11000 employees worldwide
4. The customization of products, online and offline by customers helps them to configure their products as per the needs


1 Market share growth is slow due to competition; Fake products/ imitations affect sales
2. Overdependance on Suppliers
3. Lack of Dell Stores as main business is done online, can be an issue for some customers.


1. With increase in e-commerce the online retail stores of Dell provide them better framework to tap new business

2. The Direct approach Model of Dell would help them there existing to sell the other IT products, so new product development opportunity is for Dell


1. With the increase in innovation in the market the computer systems are becoming outdated, so Dell should constantly come out with new products
2. People need the quality products at low price which was Dell strength due to it’s customize solution, but now its competitors are coming up with products in same price range
3. Technological advancement constant, hence breakthrough innovation is essential



1. HP Hewlett-Packard
2. Toshiba
3. Apple
4. Lenovo
5. Acer


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