Dell SWOT Analysis, USP & Competitors

Posted in IT & Technology, Total Reads: 7356
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SWOT Analysis of Dell with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

‘Dell’

Parent Company

Dell Inc.

Category

Computer Hardware

Sector

IT and Technology

Tagline/ Slogan

Power to do More, Yours is here

USP

Customization of products as per customer

STP

Segment

Home Users, Governmental institutions, Large Corporate and Students

Target Group

Fortune 500 companies, Small and medium size enterprises, Public Sector Divisions, Students and home makers who need systems for their daily work

Positioning

Customer’s choice and customer’s tailored service provider

SWOT Analysis

Strengths

1. Reliability and excellent customer service; brand loyalty
2. Direct Model Approach, it provides Dell a way to interact to customers directly, thereby providing them the way for cross selling to their other products
3. Has approximately 11000 employees worldwide
4. The customization of products, online and offline by customers helps them to configure their products as per the needs

Weaknesses

1 Market share growth is slow due to competition; Fake products/ imitations affect sales
2. Overdependance on Suppliers
3. Lack of Dell Stores as main business is done online, can be an issue for some customers.

Opportunities

1. With increase in e-commerce the online retail stores of Dell provide them better framework to tap new business

2. The Direct approach Model of Dell would help them there existing to sell the other IT products, so new product development opportunity is for Dell

Threats

1. With the increase in innovation in the market the computer systems are becoming outdated, so Dell should constantly come out with new products
2. People need the quality products at low price which was Dell strength due to it’s customize solution, but now its competitors are coming up with products in same price range
3. Technological advancement constant, hence breakthrough innovation is essential

Competition

Competitors

1. HP Hewlett-Packard
2. Toshiba
3. Apple
4. Lenovo
5. Acer


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