Seagate SWOT Analysis, USP & Competitors

Posted in IT & Technology, Total Reads: 3454
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SWOT Analysis of Seagate with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Seagate Technology

Parent Company

Seagate Technology Inc.

Category

Computer Storage Devices

Sector

IT and Technology

Tagline/ Slogan

“We turn on ideas”

USP

Supplier of drives at efficient pricing

STP

Segment

Desktop hard drive, mobile hard drive, enterprise hard drive, consumer electronics

Target Group

Manufacturers of mobile, desktops, laptops and consumer electronics

Positioning

Solid State device manufacturer

SWOT Analysis

Strengths

1. Hard disk drives are the most common media for storing electronic information

2. Large market share in the worldwide disk drive market

3. Leader in the worldwide industry by 2000

4. Designs, manufactures, and markets a broad product line

5. Multiple distribution channels

6. Only independent disk drive manufacturer to be fully vertically integrated

7. Products for both high-end and low-end markets

Weaknesses

1. Core disk drive operations are not receiving full value in stock market

2. Higher research and development costs and capital expenditures than competition due to vertical integration

Opportunities

1. Increasing demand for larger and more efficient data access and storage devices

2. Rapidly expanding demand for desktop disk drives due to consumer electronics appliances requiring storage of large amounts of data

Threats

1. Price war among competitors to attract new customers

2. Volatile financial performance in industry

3. Fierce competition with large, established manufacturers of hardware and software including IBM, Sun Microsystems, Dell,Compaq, and EMC

Competition

Competitors

1. EMC corporation

2. Samsung

3. Western digital

4. Compuage Infocom

 
 

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