CGI Group SWOT Analysis, USP & Competitors

Posted in IT & Technology, Total Reads: 9791

SWOT Analysis of CGI Group with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

CGI Group

Parent Company

CGI Group Inc.


Computer  Services


IT and Technology

Tagline/ Slogan

Experience the commitment


Provides end to end quality IT services, consultation and business solutions



Firm requiring consulting, business integration and IT solutions

Target Group

Government, Financial Service, Manufacturing, Retail, Telecommunication, Media, Oil and Gas, Health


A full-service IT services provider committed to helping clients succeed

SWOT Analysis


1. One of the World’s largest IT service provider

2. Large employee strength of about 72000

3. Huge global presence, in about 43 countries

4. Good number of acquisitions to increase the consumer’s base

5. Expertise in business and IT solutions


1. Lack of transparency among employee, leading to employee dissatisfaction

2. Change is policies very frequent which causes operational issues at times


1. Strategic acquisitions and mergers

2. Technology partnership

3. Growing virtualization market

4. Making and selling low-cost, unbranded low-price computers


1. Intense Competition in the market

2. Threat of new entrant with low price value proposition

3. Threat due to fluctuation in the currency



1. Netease

2.Tencent holdings

3. Cognizant


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