CGI Group SWOT Analysis, USP & Competitors

Posted in IT & Technology, Total Reads: 9606
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SWOT Analysis of CGI Group with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

CGI Group

Parent Company

CGI Group Inc.

Category

Computer  Services

Sector

IT and Technology

Tagline/ Slogan

Experience the commitment

USP

Provides end to end quality IT services, consultation and business solutions

STP

Segment

Firm requiring consulting, business integration and IT solutions

Target Group

Government, Financial Service, Manufacturing, Retail, Telecommunication, Media, Oil and Gas, Health

Positioning

A full-service IT services provider committed to helping clients succeed

SWOT Analysis

Strengths

1. One of the World’s largest IT service provider

2. Large employee strength of about 72000

3. Huge global presence, in about 43 countries

4. Good number of acquisitions to increase the consumer’s base

5. Expertise in business and IT solutions

Weaknesses

1. Lack of transparency among employee, leading to employee dissatisfaction

2. Change is policies very frequent which causes operational issues at times

Opportunities

1. Strategic acquisitions and mergers

2. Technology partnership

3. Growing virtualization market

4. Making and selling low-cost, unbranded low-price computers

Threats

1. Intense Competition in the market

2. Threat of new entrant with low price value proposition

3. Threat due to fluctuation in the currency

Competition

Competitors

1. Netease

2.Tencent holdings

3. Cognizant



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