Check Point Software SWOT Analysis, USP & Competitors

Posted in IT & Technology, Total Reads: 2222

SWOT Analysis of Check Point Software with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Check Point Software

Parent Company

Check Point Software Technology Ltd.


Computer  Services


IT and Technology

Tagline/ Slogan

Look to security leader to protect your business


Excellent IT security solutions



Worldwide firm requiring IT security solutions

Target Group

Enterprises, service providers, small and medium-sized businesses, and consumers


Delivering market-leading internal and endpoint security solutions to help customers defeat network threats

SWOT Analysis


1. Large number of acquisitions have strengthened the brand

2. Excellent working environment

3. Expertise in business and IT security solutions

4. Strong R&D to develop new security solution

5. Leaders in the market


1. Extremely competitive environment means limited market share

2. Concentrated to only security solutions


1. Strategic acquisitions to ensure expansion

2. Increasing demand of IT security systems in network and databases etc.

3. Huge untapped global market, uneducated people about network security needs


1. Political risks and govt policies

2. Threat of new entrant with low price value proposition

3. Large global competitors



1. ADT Security services

2. Sentry technology Corp.

3. N.V. Nederlandsche Apparatenfabriek


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