Check Point Software SWOT Analysis, USP & Competitors

Posted in IT & Technology, Total Reads: 2495
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SWOT Analysis of Check Point Software with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Check Point Software

Parent Company

Check Point Software Technology Ltd.

Category

Computer  Services

Sector

IT and Technology

Tagline/ Slogan

Look to security leader to protect your business

USP

Excellent IT security solutions

STP

Segment

Worldwide firm requiring IT security solutions

Target Group

Enterprises, service providers, small and medium-sized businesses, and consumers

Positioning

Delivering market-leading internal and endpoint security solutions to help customers defeat network threats

SWOT Analysis

Strengths

1. Large number of acquisitions have strengthened the brand

2. Excellent working environment

3. Expertise in business and IT security solutions

4. Strong R&D to develop new security solution

5. Leaders in the market

Weaknesses

1. Extremely competitive environment means limited market share

2. Concentrated to only security solutions

Opportunities

1. Strategic acquisitions to ensure expansion

2. Increasing demand of IT security systems in network and databases etc.

3. Huge untapped global market, uneducated people about network security needs

Threats

1. Political risks and govt policies

2. Threat of new entrant with low price value proposition

3. Large global competitors

Competition

Competitors

1. ADT Security services

2. Sentry technology Corp.

3. N.V. Nederlandsche Apparatenfabriek


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