Accenture SWOT Analysis, USP & Competitors

Posted in IT & Technology, Total Reads: 13469
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SWOT Analysis of Accenture with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Accenture

Parent Company

Accenture

Category

Consulting, IT, Technology

Sector

General Management

Tagline/ Slogan

High performance delivered

USP

Accenture are an application oriented firm and world’s largest consultancy by revenue

Accenture STP

Segment

Large companies looking for consulting

Target Group

Fortune 500 companies and other big organizations

Positioning

Management consultants

Accenture SWOT Analysis

Strengths

1. Accenture provide technological solutions

2. Accenture have extensive geographic reach in over 120 countries

3. In the consulting sector, Accenture has one of the largest revenues in the world

4. They use the same procedures and processes in approaching projects, making it easy for employees to move from location to location without retraining

5. Good advertising and brand building through TVCs and print ads has helped the brand grow

6. Strong employee base of nearly 250,000 people in Accenture

Weaknesses

1. Accenture has been trying to break into serving small to mid-size companies but faces stiff competition.

2. Stiff competition from across the world means slow market share growth

Opportunities

1. Accenture will benefit from its standing as one of the leading IT companies as the technology is constantly evolving
2. Due to the recession businesses are going to be looking for ways to cut back and streamline their operations. Thus Accenture stands a great chance as it is expert in outsourcing.

3. Global penetrations and offering special fees for smaller projects can help increase the reach

Threats

1. Premium offering may not resonate with midmarket customers

2. Increasing presence of Accenture's competitors

3. Growing impact of online databases and companies can affect revenues

Competition

Competitors

1. IBM
2. Capgemini
3. McKinsey and Company
4. KPMG



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