BAE Systems SWOT Analysis, USP & Competitors

Posted in IT & Technology, Total Reads: 2727

SWOT Analysis of BAE Systems with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

BAE Systems

Parent Company

BAE Systems


Aerospace and Defense security


IT & Technology

Tagline/ Slogan

Inspired work


One of the biggest defense contractors in the world



Aerospace and defense security products

Target Group

National Governments and their armies


Aim to be at the forefront of defense technology by providing sophisticated cyber services to mission critical electronic systems

SWOT Analysis


1. Industry Recognition in defense aerospace security
2. Diversified business maintainence training and consulting
3. Focus on R&D with over 85,000 people employed
4. Strong growth in revenue and profits

5. BAE Systems is listed on the London Stock Exchange and is a constituent of the FTSE 100 Index.

6. The company has its global presence in  Australia, India, Saudi Arabia, the UK and the US


1. Relatively low employee productivity
2. Unfunded employee post-retirement benefits
3. Allegations of corruption have affected brand image


1. Strategic acquisitions would help build the foundation
2. Rising global defense spending
3. Growth in global aerospace and defense market


1. Intense competition
2. Change in governments or government policy might affect their profits
3. Slowdown in economy will result in budget cuts for emerging market governments



1. Lockheed Martin
2. Northrop Grumman Corporation
3. Boeing



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