BAE Systems SWOT Analysis, USP & Competitors

Posted in IT & Technology, Total Reads: 2888
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SWOT Analysis of BAE Systems with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

BAE Systems

Parent Company

BAE Systems

Category

Aerospace and Defense security

Sector

IT & Technology

Tagline/ Slogan

Inspired work

USP

One of the biggest defense contractors in the world

STP

Segment

Aerospace and defense security products

Target Group

National Governments and their armies

Positioning

Aim to be at the forefront of defense technology by providing sophisticated cyber services to mission critical electronic systems

SWOT Analysis

Strengths

1. Industry Recognition in defense aerospace security
2. Diversified business maintainence training and consulting
3. Focus on R&D with over 85,000 people employed
4. Strong growth in revenue and profits

5. BAE Systems is listed on the London Stock Exchange and is a constituent of the FTSE 100 Index.

6. The company has its global presence in  Australia, India, Saudi Arabia, the UK and the US

Weaknesses

1. Relatively low employee productivity
2. Unfunded employee post-retirement benefits
3. Allegations of corruption have affected brand image

Opportunities

1. Strategic acquisitions would help build the foundation
2. Rising global defense spending
3. Growth in global aerospace and defense market

Threats

1. Intense competition
2. Change in governments or government policy might affect their profits
3. Slowdown in economy will result in budget cuts for emerging market governments

Competition

Competitors

1. Lockheed Martin
2. Northrop Grumman Corporation
3. Boeing

 


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