EMI Group SWOT Analysis, USP & Competitors

Posted in IT & Technology, Total Reads: 1956
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SWOT Analysis of EMI Group with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

EMI

Parent Company

EMI Group – Owned by Sony

Category

Music Publishing and Recorded Music

Sector

IT & Technology

Tagline/ Slogan

Where Songs Live

USP

Has over 100 recording labels featuring some of the greatest rock and pop artists

STP

Segment

Music CDs and recordings

Target Group

Youth and college going population that are highly influenced by music

Positioning

Associated with some of the best artists and compositions in the industry.

SWOT Analysis

Strengths

1. Strong global presence with a market in over 50 countries
2. World’s largest independent music company with a good market share
3. Its financial performance has shown a strong growth in the past few years
4. It has a world class artist roster that has been helping it increase its sales on a regular basis

Weaknesses

1. It has a very weak presence in the US market where there is a potential to grow
2. It has been slowly losing market share to other major global players even in the UK
3. It has shown very reduced performance in the past few years

Opportunities

1. Expansion into different countries would help them maintain their market share
2. Exploit the digital market space by selling songs online
3. Joint ventures have helped EMI in the past and the company should explore such opportunities to enter new markets

4. The company can organize special searches to hunt for potential talent that it can collaborate with

Threats

1. Limited growth of music industry with the onslaught of piracy in digital content
2. High competition in the industry
3. Poaching of good artists by the bigger players in the market

4. Peer sharing sites like Napster which allow for easy download of songs without the company getting any revenue from the sale

Competition

Competitors

1. BMG Music records
2. Warner Brother’s music

3. Universal Music



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