Zodiac Clothing SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 5586
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SWOT Analysis of Zodiac Clothing with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Zodiac Clothing

Parent Company

Zodiac Clothing Company

Category

Apparel and Accessories

Sector

Lifestyle and Retail

Tagline/ Slogan

Fine Tailoring; Are you game

USP

Relaxed look of shirts

STP

Segment

Men looking for formal and stylish party wear

Target Group

Young urban business executives men

Positioning

Premium Business shirts

SWOT Analysis

Strengths

1. Self- owned manufacturing and sourcing facilities as it owns almost 7 manufacturing units
2. Zod Clubwear is a popular sub-brand of Zodiac Clothing

3. Established strong standards for its products through various certifications like the TESTEX Zurich Certification
4. Presence across Asia and Europe. Has 16 offices spread across 5 countries
5. Zodiac sells to approximately 2000 multi-brand retailers and have over 80 exclusive Zodiac showrooms spread across

Weaknesses

1. Limited penetration across Indian and global markets as compared to some leading brands

2. Brand visibility is lesser as compared to leading apparel brands

Opportunities

1.Increasing organized retail space which has huge potential of growth
2.Can target new business hubs through corporate tie-ups
3.Largely unsaturated market

4.To tap new avenues like online retailing

Threats

1. Entry of several foreign players through test marketing and strategic alliances
2.Govt tax policies to increase unit cost of product.

3. High bargaining power of buyers which means lower switching costs

4. Exposed to currency fluctuation risk which can affect its exports division

Competition

Competitors

1.Grasim Industries
2.Arvind Mills
3.Raymond Limited



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