Global Desi SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 5242
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SWOT Analysis of Global Desi with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Global Desi

Parent Company

AND Design India Ltd

Category

Apparel and Accessories

Sector

Lifestyle and Retail

Tagline/ Slogan

Global Style Indian Threads

USP

Creates your unique style mantra

STP

Segment

Women looking for Indian and casual apparel

Target Group

Urban young women form the middle and upper-middle class

Positioning

Perfect Ethnic wear

SWOT Analysis

Strengths

1. Anita Dongre’s reputation as successful designer behind brand
2. New collections every season maintains the vibrancy of the brand

3. Brand’s social work through Aseema an Ngo to protect the human rights of underprivileged children
4. Stores located in over 20 Indian cities

Weaknesses

1. Presence of strong competition means high brand switching and low customer loyalty

2. Presence only in a few Indian cities & limited brand recall due to lesser advertising compared to leading apparel brands

Opportunities

1. Growing spending on lifestyle brands.
2. Promotion of Indian wear in foreign countries.

3.Can tap new forms of retailing like online stores to cater to a larger customer base

Threats

1. Competition from other premium designer brands
2. Govt Tax policies on apparel

3.Highly fragmented fashion industry can be a serious threat

Competition

Competitors

1.Vikram Phadnis designer wear
2.Sabyasachi designer wear

3.BIBA
4. FabIndia



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