Chanel SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 25156
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SWOT Analysis of Chanel with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Chanel

Parent Company

Chanel.S.A

Category

Apparel and Accessories

Sector

Lifestyle and Retail

Tagline/ Slogan

Be your own hero; There’s no thrill like discovery; Explore your world; Keep it classy

USP

Chanel is a leaders in haute couture and ready to wear clothes

Chanel STP

Segment

Men and women who practice an active lifestyle and are interested in high fashion

Target Group

Urban men and women from higher affluent class

Positioning

Wealthy, Stylish and well balanced French fashion for those who have a versatile and different attitude

Chanel SWOT Analysis

Strengths

1. Chanel are pioneers of prêt-a-porter of ready to wear clothing
2. Chanel S.A. operates some 300+ Chanel boutiques worldwide
3. Highly established brand worldwide since many years
4. Classic and timeless designs are a major part of their collection

5. Chanel company have about 1200+ employees

6. The clothes offered are comfortable with the perfect style for rich urban customers

7. Strong brand equity and loyalty of Chanel

8.They are among the market leaders in the premium clothing segment

9. Chanel also has a wide range of products like perfumes, watches, skin care products etc

Weaknesses

1.Stiff competition from other premium brands means market share growth for Chanel is limited
2.Despite good brand visibility, brand switching is high

Opportunities

1.Online sale and E-marketing gaining a lot of importance can be tapped by Chanel
2.Emerging markets and various expansions and acquisitions abroad
3.Product innovation and takeovers

4. Tie-ups with leading hotel chains and fashion houses to boost the brand

Threats

1.Competitors in the same business providing similar kind of clothes and accessories can reduce Chanel's market share
2.Economic slowdown and downturn also has an effect on production
3.Counterfeits and price wars are also a viable threat

4.Other cheaper and lower brands trying to copy their timeless styles and selling at much affordable rates

Competition

Competitors

1.Gucci

2.Christian Dior

3.Burberry

4.Ralph Lauren

5.Prada

6.Zara

7.Louis Vuitton

8.Hugo Boss

9.Hermes International

10.Versace

11.Valentino S.P.A



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