Versace SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 12643

SWOT Analysis of Versace with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

Gianni Versace S.P.A.


Apparel and Accessories


Lifestyle and Retail

Tagline/ Slogan



Perfect blend of glamour, sexiness and high end couture



Urban people with extremely high taste and an appeal for the most innovative and luxury products

Target Group

People having high purchasing power and love to invest in classic designs and elegant couture


Brand having a luxury feel along with chic and sophisticated design along with modern aesthetics

SWOT Analysis


1. Exclusive , Breathtaking and Intricate collection
2. They have about 82 boutiques worldwide as well as their main headquarters in the fashion capital of the world that is Milan , Italy
3. Very well established brand image and recognized globally
4. High quality and original luxury goods

5.Their brands are worn and endorsed by all celebrities who enjoy looking both sexy and sophisticated

6.They have about 500 employees  containing an expert team of designers and stylists
7. Product portfolio also includes perfumes, watches and even mobile phones


1.High price being charged for all products means limited target audience
2.Fake imitations or replicas affects brand image
3.Due to tough competition there is a high amount of brand switching


1.Online Retail and E-marketing are gaining large amount of importance
2.Demand for luxury goods is always rising as people love looking striking and sharp
3.Innovative and stylishly designed products


1.Economic recession and downturn has an impact on purchasing power of individuals
2. Other cheaper and lower brands trying to copy their classic designs and selling at much cheaper rates
3. There are many counterfeits available for the brand



1.Christian Dior


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