Posted in Lifestyle and Retail, Total Reads: 12643
SWOT Analysis of Versace with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Gianni Versace S.P.A.
Apparel and Accessories
Lifestyle and Retail
Perfect blend of glamour, sexiness and high end couture
Urban people with extremely high taste and an appeal for the most innovative and luxury products
People having high purchasing power and love to invest in classic designs and elegant couture
Brand having a luxury feel along with chic and sophisticated design along with modern aesthetics
1. Exclusive , Breathtaking and Intricate collection 2. They have about 82 boutiques worldwide as well as their main headquarters in the fashion capital of the world that is Milan , Italy 3. Very well established brand image and recognized globally 4. High quality and original luxury goods
5.Their brands are worn and endorsed by all celebrities who enjoy looking both sexy and sophisticated
6.They have about 500 employees containing an expert team of designers and stylists 7. Product portfolio also includes perfumes, watches and even mobile phones
1.High price being charged for all products means limited target audience 2.Fake imitations or replicas affects brand image 3.Due to tough competition there is a high amount of brand switching
1.Online Retail and E-marketing are gaining large amount of importance 2.Demand for luxury goods is always rising as people love looking striking and sharp 3.Innovative and stylishly designed products
1.Economic recession and downturn has an impact on purchasing power of individuals 2. Other cheaper and lower brands trying to copy their classic designs and selling at much cheaper rates 3. There are many counterfeits available for the brand
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