Versace SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 13089
Advertisements

SWOT Analysis of Versace with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Versace

Parent Company

Gianni Versace S.P.A.

Category

Apparel and Accessories

Sector

Lifestyle and Retail

Tagline/ Slogan

Versace

USP

Versace offers products with a perfect blend of glamour, style and high end couture

Versace STP

Segment

Urban people with extremely high taste and an appeal for the most innovative and luxury products

Target Group

Urban upper class individuals

Positioning

Versace is a brand having a luxury feel along with chic and sophisticated design along with modern aesthetics

Versace SWOT Analysis

Strengths

1. Versace offers exclusive, breathtaking and intricate collection of clothes
2. Versace have about 80+ exclusive boutiques worldwide as well as their main headquarters in Milan, Italy
3. Very well established brand image and recognized globally
4. Offers a wide range of high quality and original luxury goods

5. Versace brands are worn and endorsed by all celebrities who enjoy looking both sexy and sophisticated

6. They have about 500 employees containing an expert team of designers and stylists
7. Product portfolio also includes perfumes, watches and even mobile phones

8. Since its inception in 1978, Versace has maintained a classy and strong legacy

Weaknesses

1. Fake imitations or replicas affects brand image of Versace
2. Due to tough competition there is a high amount of brand switching and restricted market share growth

Opportunities

1. Online Retail and E-marketing are gaining large amount of importance and can be tapped by Versace
2. Demand for luxury goods is always rising as people love looking striking and sharp
3. Innovative and stylishly designed products can be introduced

4. Global expansion to emerging economies where people have high purchasing power and are affluent

Threats

1. Economic recession and downturn has an impact on purchasing power of individuals
2. Other cheaper and lower brands trying to copy their classic designs and selling at much cheaper rates
3. Growing competition can cause Versace's business to reduce

Competition

Competitors

1.Chanel

2.Christian Dior

3.Burberry

4.Ralph Lauren

5.Prada

6.Zara

7.Louis Vuitton

8.Hugo Boss

9.Hermes International

10.Gucci

11.Valentino S.P.A



Advertisements



Looking for More Brands? Search BrandGuide

Edit the Brand or Add a New One : Contribute to BrandGuide

The brandnames and other brand information used in the brandguide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only.
Utmost Care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Share this Page on:

Similar Brands in the same Sector: