Malabar Gold and Diamonds SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 5312

SWOT Analysis of Malabar Gold and Diamonds with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Malabar Gold and Diamonds

Parent Company

Malabar Gold diamonds


Jewellery and Diamonds


Lifestyle and retail

Tagline/ Slogan

Beauty meets Quality; Celebrate the beauty of Life


Services offered  to today’s global taste



People who has Upper spending power

Target Group

Woman who likes hand crafted and Indian heritage ornaments  and  for funky style under the brand name Scarlet for kids


Champion of contemporary and classic jewellery

SWOT Analysis


1.Its  one largest jewellery retailer in India and GCC

2. Offers a lifelong Warranty in Ornaments
3. 60 stores pan-India and in the Middle East
4. Solid workforce of 4000 people
5. Association with film and sports celebrities enhances its brand equity and reach


1. Less penetration across India as stores are present primarily in South India
2.Global footprint is less especially UK and US which has high number of NRIs


1. Expansion Plans in near future by increasing the stores in US, UK and South-East Asia
2.Increase presence across India
3. Tie-up with corporates and sponsorship of fashion events


1. Competition is huge from already established brands in this segment
2.Competition is also in overseas market other players

3.Fluctuating global economy means loss of sale



2.Tiffany and Co


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