SWOT Analysis of Moschino with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Footwear and Apparel
Lifestyle and retail
Premium Italy Brand
Premium Elite Fashionable People
Urban upper class
Premium fashion Brand
1. Creative Designs from an established fashion house 2. Associated with Aeffe s.p.A hence greater credibility 3. Strong parent brand’s distribution network and financial stability 4. Good presence in Italy and some other European countries 5. It has stores in Europe and Asia
1.Limited brand awareness globally as compared to some other lifestyle apparel brands 2. Penetration is less in Americas and the emerging economies
1.Increasing disposable incomes in emerging countries 2.Growing awareness of the fashion industry due to media 3. People accepting fashion trends as a part of everyday lifestyle
1.Competitive market 2.Product substitutes is easily available 3. Threat from cheaper/ fake imitations
Browse marketing analysis of more brands and companies similar to Moschino. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.
The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.