Giorgio Armani SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 14462
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SWOT Analysis of Giorgio Armani with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Giorgio Armani

Parent Company

Giorgio Armani

Category

Apparel and Accessories

Sector

Lifestyle and Retail

Tagline/ Slogan

It speaks for you

USP

Providing quality ,sophistication & style-timeless values with global appeal

STP

Segment

Fashion meant for affluent  & elite males and females in the premium segment

Target Group

Men and women  with high spending power from urban areas

Positioning

Giorgio Armani is symbol of high class &producing  luxury garments, apparel clothing ,jewellary, pens & perfumes

SWOT Analysis

Strengths

1. Unique & personality based designing provided ,the best in the world
2. Unique cut or some design helping to differentiate from crowd
3. The major feature of Giorgio Armani clothes & apparels product is hand stitched apart from machine stitching
4. Designed clothing for various international sports teams and players

Weaknesses

1.PETA activists were against the brand hence caused a bad image
2. Limited global presence as compared to a few other international apparel brands

Opportunities

1. They can extend their market upto certain limit of bottom of pyramid
2.Most of the staff working in Giorgio Armani are young, that makes Giorgio Armani to explore & design most powerful & attractive product. 
3. More global expansions and penetration by tie-ups and opening more stores worldwide

Threats

1.Catering to a very small upper premium segment target group.
2.They are still slow in picking up in life style brand.
3.Brand duplicity: making fake products of Giorgio Armani available at extremely cheap rates in lower segment maeket.

Competition

Competitors

1.Christian Dior
2.D&G
3.Burberry


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