Nirvana Jewellery SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 3234

SWOT Analysis of Nirvana Jewellery with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Nirvana Jewellery

Parent Company

Nirvana Jewellery


Jewellery and diamonds


Lifestyle and retail

Tagline/ Slogan

Stunning design, Beautiful you


Beautiful designs, Vivacious and contemporary



Woman who wear jewellery as a trend or are fashion conscious

Target Group

Upper-middle and upper class women


Quality, trust and lifetime warranty

SWOT Analysis


1. One of the India’s largest exporter, present in 120 lifestyle

2. Using brand ambassadors to endorse, is a great appeal and to connect to customers
3. They use nickel free and Cadmium free alloys for precautions from health hazards.

4.Gives life time warranty to jewellery
5. Has its presence in over 25 Indian cities


1. Less brand distinction and outlets in Indian market.

2. Limited global penetration as compared to some of the international diamond brands


1. Spread of jewellery stores in Tier II and III cities
2. Advertisements  can be used as a platform to increase its brand value
3.Exports have a great  scope and dollar going up so more profits in coming years


1. Competition from branded companies
2. Economic fluctuations mean less spending from customers
3. Aggressive advertising from competitors and unorganized sector




The table above concludes the Nirvana Jewellery SWOT analysis along with its marketing strategy and brand parameters.


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