Nirvana Jewellery SWOT Analysis
Nirvana Jewellery is one of the leading brands in the lifestyle and retail sector. Nirvana Jewellery SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Nirvana Jewellery:
Quick Glance:
Nirvana Jewellery Strengths
- One of the India’s largest exporter, present in 120 lifestyle
- Outlets
- Using brand ambassadors to endorse, is a great appeal and to connect to customers
- They use nickel free and Cadmium free alloys for precautions from health hazards.
- Gives life time warranty to jewellery
- Has its presence in over 25 Indian cities
Above are the strengths in the SWOT Analysis of Nirvana Jewellery. The strengths of Nirvana Jewellery looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Nirvana Jewellery Weaknesses
- Less brand distinction and outlets in Indian market.
- Limited global penetration as compared to some of the international diamond brands
These were the weaknesses in the Nirvana Jewellery SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Nirvana Jewellery Opportunities
- Spread of jewellery stores in Tier II and III cities
- Advertisementscan be used as a platform to increase its brand value
- Exports have a greatscope and dollar going up so more profits in coming years
Above we covered the opportunities in Nirvana Jewellery SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Nirvana Jewellery Threats
- Competition from branded companies
- Economic fluctuations mean less spending from customers
- Aggressive advertising from competitors and unorganized sector
The threats in the SWOT Analysis of Nirvana Jewellery are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
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Hence this concludes the Nirvana Jewellery SWOT analysis.
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About Nirvana Jewellery
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Nirvana Jewellery Overview | |
|---|---|
| Parent Company |
Nirvana Jewellery |
| Category |
Jewellery and diamonds |
| Sector | |
| Tagline/ Slogan |
Stunning design, Beautiful you |
| USP |
Beautiful designs, Vivacious and contemporary |
| Nirvana Jewellery STP | |
| Segmentation |
Woman who wear jewellery as a trend or are fashion conscious |
| Target Market |
Upper-middle and upper class women |
| Positioning |
Quality, trust and lifetime warranty |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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