Nirvana Jewellery SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 2644
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SWOT Analysis of Nirvana Jewellery with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Nirvana Jewellery

Parent Company

Nirvana Jewellery

Category

Jewellery and diamonds

Sector

Lifestyle and retail

Tagline/ Slogan

Stunning design, Beautiful you

USP

Beautiful designs, Vivacious and contemporary

STP

Segment

Woman who wear jewellery as a trend or are fashion conscious

Target Group

Upper-middle and upper class women

Positioning

Quality, trust and lifetime warranty

SWOT Analysis

Strengths

1. One of the India’s largest exporter, present in 120 lifestyle

Outlets
2. Using brand ambassadors to endorse, is a great appeal and to connect to customers
3. They use nickel free and Cadmium free alloys for precautions from health hazards.

4.Gives life time warranty to jewellery
5. Has its presence in over 25 Indian cities

Weaknesses

1. Less brand distinction and outlets in Indian market.

2. Limited global penetration as compared to some of the international diamond brands

Opportunities

1. Spread of jewellery stores in Tier II and III cities
2. Advertisements  can be used as a platform to increase its brand value
3.Exports have a great  scope and dollar going up so more profits in coming years

Threats

1. Competition from branded companies
2. Economic fluctuations mean less spending from customers
3. Aggressive advertising from competitors and unorganized sector

Competition

Competitors

1.Tanishq
2.Ddamas
3.Gili



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