Louis Vuitton SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 30497
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SWOT Analysis of Louis Vuitton with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Louis Vuitton

Parent company

Louis Vuitton Moët Hennessy (LVMH)

Category

Apparel and accessories

Sector

Lifestyle and retail

Tagline/ slogan

Louis Vuitton

Usp

The brand is known for its stylish elegant luxurious bags

Louis Vuitton STP

Segment

Rich working women having a taste for clean cuts n designs in bags and apparels.

Target group

Premium segment urban men and women

Positioning

Elegant and modern apparels and accessories

Louis Vuitton SWOT analysis

Strengths

1. Louis Vuitton is one of the oldest fashion houses with more than 150 years of history

2. Louis Vuitton brand is easily recognizable because of its logo and monogram canvas on most of its products

3. The brand has its presence in most of the large shopping hubs and multi-retail brands of the world

4. The brand is available exclusively in more than 450 stores in 50+ countries

5. Louis Vuitton also makes custom tailored products for its few elite customers

6. The brand has a clientele including international celebrities
7. Extremely high brand recall and global presence

8. Advertising and marketing using celebrities like sports stars, film stars are effective

Weaknesses

1. Immense competition in the segment makes market share growth for Louis Vuitton slow
2. Fake imitations affects brand reputation and hurt sales

Opportunities

1.The company needs to adopt the current fashion trends to stay in business

2. Louis Vuitton can engage customers online and increase business through ecommerce platforms

3. Expansion of the brand into emerging economies targeting rich people with affluent lifestyles

4. Tie-ups with leading hotel chains, fashion houses, lifestyle events etc can boost business for Louis Vuitton

Threats

1. Fake products all around the world affects the business

2. Economic crisis and recession can adversely affect Louis Vuitton's business

3. Government policies on international trade can slowdown operations

4. Increasing competitor activity can lead to decline of sales for Louis Vuitton

Competition

Competitors

1.Chanel

2.Christian Dior

3.Burberry

4.Ralph Lauren

5.Prada

6.Zara

7.Gucci

8.Hugo Boss

9.Hermes International

10.Versace

11.Valentino S.P.A


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