Louis Vuitton SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 26724
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SWOT Analysis of Louis Vuitton with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Louis Vuitton

Parent company

Moët Hennessy; Louis Vuitton

Category

Apparel and accessories

Sector

Lifestyle and retail

Tagline/ slogan

Louis Vuitton

Usp

The brand is known for its stylish elegant luxurious bags

STP

Segment

Rich working women having a taste for clean cuts n designs in bags and apparels.

Target group

Premium segment urban men and women

Positioning

Elegant and modern apparels and accessories

SWOT analysis

Strengths

1. The brand is one of the oldest fashion houses  with more than 150 years of history

2.The brand is easily recognizable because of its logo and monogram canvas on most of its products

3. The brand has its presence in most of the large shopping hubs of the world

4.The brand is available exclusively in its own stores.

5.The brand also makes custom Tailored products for its few elite customers

6. The brand has a clientele including international celebrities
7. Extremely high brand recall and global presence

Weaknesses

1.The brand is available only in its exclusive stores making it difficult for people all around the world
2. Fake imitations affects brand and sales

Opportunities

1.The company needs to adopt the current fashion trends to stay in business

2. The company can offer once in a year discounts for its customers.

Threats

1. The brand is counterfeited all around the world

2. Economic crisis can hurt the brand sales in a negative way.

Competition

Competitors

Prada

2. Gucci

3. Jean Paul Gaultier



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