Louis Vuitton SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 27457

SWOT Analysis of Louis Vuitton with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Louis Vuitton

Parent company

Moët Hennessy; Louis Vuitton


Apparel and accessories


Lifestyle and retail

Tagline/ slogan

Louis Vuitton


The brand is known for its stylish elegant luxurious bags



Rich working women having a taste for clean cuts n designs in bags and apparels.

Target group

Premium segment urban men and women


Elegant and modern apparels and accessories

SWOT analysis


1. The brand is one of the oldest fashion houses  with more than 150 years of history

2.The brand is easily recognizable because of its logo and monogram canvas on most of its products

3. The brand has its presence in most of the large shopping hubs of the world

4.The brand is available exclusively in its own stores.

5.The brand also makes custom Tailored products for its few elite customers

6. The brand has a clientele including international celebrities
7. Extremely high brand recall and global presence


1.The brand is available only in its exclusive stores making it difficult for people all around the world
2. Fake imitations affects brand and sales


1.The company needs to adopt the current fashion trends to stay in business

2. The company can offer once in a year discounts for its customers.


1. The brand is counterfeited all around the world

2. Economic crisis can hurt the brand sales in a negative way.




2. Gucci

3. Jean Paul Gaultier


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